Universal Music Publishing Group Forms Strategic Alliance with Podcast Studio Audio Up
Universal Music Publishing Group has entered into a strategic alliance with audio content production studio, Audio Up.
The agreement focuses on signing songwriters to create unique music for Audio Up’s original podcast programs.
In addition, UMPG signed an exclusive, worldwide publishing agreement with songwriter, producer and Audio Up CEO, “Jingle Jared” Gutstadt.
Audio Up builds what UMPG calls unique scripted podcast content with original music and A-list talent chanting the reels.
Through the new relationship, UMPG will identify and potentially sign creators who it believes “can both write songs for the podcasts and excel at contemporary songwriting.”
Supported by distribution partners including SiriusXM and Audible, Audio Up says it focuses on creating hit tracks, using the podcast space as a launch pad.
UMPG notes that its “programs are akin to Broadway musicals that feature original storytelling with characters and scripts.”
Key podcast contributors include Machine Gun Kelly, T-Bone Burnett, Miranda Lambert, 24KGoldn, iann dior, and many others.
Audio Up CEO Gutstadt, also known as “Jingle Jared”, is a musician, writer, inventor and director of live events.
He is known for his patented technology (the “Jingle Player”). UMPG says the technology has “transformed the TV market” through its company Jingle Punks.
His podcast, Bear and a Banjo, was the first podcast to feature an original commercial soundtrack.
“We see podcasting as a gateway to music discovery and hit songs of the future.”
Jared Gutstadt
“I am thrilled to partner with Universal Music Publishing for this first of its kind,” said Gutstadt.
“We see podcasting as a gateway to discovering music and hits of the future. Our unique blend of music-based content unlocks incredible stories and music from some of the best artists in the space.
“Our secret sauce is a Tin Pan Alley model with fully integrated and original music capabilities from within our walls.
“We are excited to bring this to life and begin drawing next-generation songwriters to plug-and-play within Universal Music Publishing and their greater capabilities alongside the power of Audio Up.”
“Jared is a uniquely talented songwriter, producer and entrepreneur, from his track record of creating production and contemporary music hits to building a new venture Audio Up as a premier podcasting studio.”
Marc Cimino, UMPG
Marc Cimino, Chief Operating Officer at UMPG, said: “Jared is a uniquely talented songwriter, producer and entrepreneur, from his track record in creating production and contemporary music hits to building a new venture Audio Up as a premier podcasting studio.
“UMPG is excited to partner with Jared and the Audio Up team to discover and develop versatile songwriters who can create music for these fan-favorite podcasts as well as contemporary hits.”
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