UK-based 3tone Music Group raises $50 million from Carlton James Group – newsdubai
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3tone Music Group announced today that it has raised a new $50 million investment from the Carlton James Group – an existing backer of the UK music business.

3tone describes itself as a “talent-focused music and media company”, and is best known as an indie distributor and artist/label services company.
Headquartered in Bristol, UK, the company offers unlimited digital distribution to independent artists to multiple streaming platforms for a single annual fee – making it a rival to the likes of TuneCore and DistroKid.
In addition (for more expensive annual fees), 3tone offers artists premium services such as marketing, promotion, synchronization and playlist pitching.
3tone said today (September 6) that the new $50 million investment will fund further expansion of its distribution platform, while strengthening the company’s position across the “Web3 and media markets”.
Dean Roberts, CEO of 3tone Music Group, said “The time has come to put artists first; our next phase will cement this for our customers old and new.
“Success doesn’t happen overnight, it comes with investment and time spent nurturing. There are no shortcuts to creating tomorrow’s headliners.
“This is where I really believe 3tone comes in. The Carlton James Group has been an integral part that has shown unwavering commitment.”
Chris Borud, CEO of 3tone, said: ‘We’re excited to help give artists, creators and their independent teams the tools and resources to succeed in such a competitive industry.
“With the continued commitment of the Carlton James Group, the wheels are firmly in motion and gaining significant momentum.”
Carlton James Group is a private investment group with offices in the UK and US, whose other investment partners include i2 Media Group and The Coretec Group.
It first backed 3tone in 2019 with a USD 1.8 million credit line.
“There are no shortcuts to creating tomorrow’s headliners. This is where I really believe 3tone comes in. The Carlton James Group has been an integral part that has shown an unwavering commitment.”
Dean Roberts, 3-tone
Simon Calton, CEO of Carlton James Group said: “Investing in the music industry is an integral part of our strategy.
“This industry has seen a dramatic change since the development of streaming. It has been reshaped into a new dynamic vertical that needs dynamic leaders who are willing to adapt to an ever-changing environment while maintaining their integrity with the artists.
“Our investment in 3tone Music Group represents not only our belief in the art, but more importantly our belief in 3tone Music’s artist first approach.
“We stand shoulder to shoulder with 3tone Music as they help push the music industry into the future.”
Dean Roberts, has over 25 years experience in the music industry, having worked with artists including Amy Winehouse’s team, using their valued wealth of industry knowledge that helped orchestrate over 20 million sales of Back to Black.
Chris Borud, has more than 15 years of experience in the music industry, having started in live music. Borud has worked with various platinum-selling artists including John Newman, Cee Lo Green, Josh Groban and Jason Derulo, to name a few.
News of 3tone’s raise comes as others in the indie distribution space are achieving significant valuations: DistroKid last year secured a $1.3 billion valuation following investment from Insight Partners.
AWAL, a closed distribution and service platform for indie artists, was sold by Kobalt Music Group to Sony Music Group for $430 million last year. The deal was approved by the UK’s Competitions and Markets Authority (CMA) in March 2022.Music business worldwide
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