Top Tips For Better Event Branding
Here are some of the best things that you can do to effectively promote your event to make it as special as possible.
- Work On Your Marketing
First and foremost, you need to be working on your marketing. Your outdoor event branding needs to be fully present in all aspects of your marketing. This is true whether you are counting primarily on word-of-mouth or you are looking to craft expensive paid ads. If a message is going out to your target audience, it needs to be fully branded. It doesn’t matter if it’s something as simple as a brochure, flyer, or anything else.
- Consider Your Digital Presence
You need to focus on having a cohesive brand not only with your printed and offline materials but also for your online elements too. The majority of those who will attend your event are going to interact with your online ads and messages. Thus, you want to have a synergistic branding strategy throughout your offline and online marketing efforts. This means having proper branding elements across your website, email marketing campaigns, registration portal, and even your social media platforms. Everything needs to be cohesive.
You want to try to make the online experience as seamless and user-friendly as possible. All of your event’s web pages should be laid out in a way that makes sense. It should be easy to navigate no matter what device they are using. You also want to have crystal clear Calls-To-Action (CTAs). Always test the functionality of your website before sending any prospective attendees to it. You don’t want to have broken links being sent in your email marketing campaigns or printed on your flyers.
- Get People Involved
Try to get your event attendees involved with your event as early as possible. You want them to be talking about it. Try to foster engagement with your event by crafting relevant hashtags and by sending out event invites on social media. This is a good way to ensure that you have people sharing your event to their networks increasing the exposure of your event and your brand as a whole. You can always create social media templates for all of your guests to share with their network to make it easy for them to help.
- Carry Your Branding Through Your Decor
Your brand needs to be fully present through your decor too. It’s not enough to get people to attend your event. You also need them to be present during it. You also want them to have a good experience at your event. This can create a good impression of your brand and it can get them talking about it. You want them to have a positive experience that reflects well for your brand. Any attendee is likely to judge your event based on how put-together it was. Having a lot of core branding elements at the event in the form of signage, decorations, and more can do wonders for improving the event as a whole. You want your branding to be well-positioned throughout the entire event and everything should be styled in synergy.
- The Small Details Matter
While it’s easy to focus on the bigger picture when it comes to branding an event, no detail is too small either. Even the smaller and seemingly insignificant things matter when it comes to branding an event. This includes little table napkins and what you give away in your swag bags. You need to ensure that you get all of the little details right. Have branded lanyards or name badges, ensure that your staff is wearing branded shirts, and even consider branding a signature drink at the event. Anything you can do to improve the little things is going to improve the overall experience for all of your attendees and guarantee that your event is something to be remembered.