The UWI Press launches app
The College of the West Indies Press (UWI Press), the chief in scholarly and tutorial works on or in regards to the Caribbean, has introduced the launch of its app obtainable within the Google Play Retailer and the Apple App Retailer.
Geared toward deepening the attain of UWI Press within the international market, the app is the latest device within the Press’s advertising toolkit.
“Varied existential pressures, shrinking library and ebook shopping for budgets, elevated demand for digital entry, and COVID-19 have compelled publishers worldwide to rethink advertising and promoting methods,” mentioned Christine Randle, Director, UWI Press.
“We’ve needed to re-think how we interact with our current and new stakeholders whereas on the similar time rising the enterprise at minimal price. We give attention to sustaining high quality books and journals of the very best tutorial integrity, supporting the output from The College of the West Indies, whereas preserving our strategic priorities in focus.”
App customers can simply create an account and inside minutes entry the Press’s eBooks and audiobooks. As a part of the broader platform, the app hyperlinks to the web site and social media accounts of the Press serving to to enhance participant interface with the Press.
To obtain the app customers could go to the Google Play Retailer or the Apple App Retailer and enter Uni. of West Indies Press.