Tencent Music QQ Music turns into China’s first home streaming service to assist Dolby Atmos audio

Tencent Music Leisure Group (TME) has partnered with Dolby Laboratories to make their Dolby Atmos service obtainable on QQ Music, one in all China’s largest home music streaming providers.

Based on a press launch saying the partnership, TME-owned QQ Music would be the first home music service in China to combine Dolby Atmos sound, which makes use of spatial sound know-how for immersive sound experiences.

The service is obtainable now for QQ Music SVIP subscribers.

TME says the announcement marks “the beginning of a strategic partnership between TME and Dolby” that may “make music in Dolby Atmos extra accessible in China”.

Based on the press launch, the catalog of music and artists obtainable at QQ in Dolby Atmos contains folks like Ed Sheeran, Coldplay, Roddy Ricch and Sia.

Music by home artists like Buyi Mao, Charlie Zhou, Mayday, Jam Hsiao, Tia Ray, Nana Ou-yang and INTO1 can be obtainable within the format.

At launch, TME says that Dolby Atmos is obtainable to QQ Music SVIP subscribers with a Dolby Atmos-enabled Android smartphone and contains Android gadgets from manufacturers resembling Lenovo, moto, OPPO, OnePlus, realme, Redmi, Samsung and Xiaomi.

TME additionally says it plans to roll out the service quickly for extra utility circumstances, resembling autos geared up with Dolby Atmos.

“As China’s first home music service to assist Dolby Atmos, QQ Music is a frontrunner in delivering revolutionary listening experiences to music followers.”

Alan Zhou, QQ Music

Alan Zhou, Vice President of Know-how, QQ Music, Tencent Music Leisure Group, mentioned: “Our partnership with Dolby permits us to provide QQ Music subscribers an unbelievable music expertise.

“As China’s first home music service to assist Dolby Atmos, QQ Music is a frontrunner in delivering revolutionary listening experiences to music followers in China.

Customers will really feel the sound from all sides with crystal clear particulars as they take heed to music in Dolby Atmos and expertise the great thing about the music extra vividly and realistically.

“TME will work intently with Dolby to deliver extra prime quality content material in Dolby Atmos from varied artists and labels to the service, providing creators and followers a brand new world of music delivered to life in Dolby Atmos.”

“We’re excited to companion with TME.”

Jeff Wong, Dolby Laboratories

“Dolby Atmos transforms how music is created and loved.

“We’re excited to companion with TME and convey this revolutionary music expertise to extra Chinese language music followers by means of QQ Music.

“We sit up for extending that have with TME to extra eventualities the place music is essential.”

“I hope music followers on QQ Music will benefit from the phenomenal expertise I loved after I first heard my music in Dolby Atmos.”

Tia Ray

Tia Ray, singer, mentioned: “Dolby Atmos permits us to open our minds after we create music, and introduces new wealthy depths of sound.

“It provides me the chance to see my music in a brand new means.

“I hope music followers at QQ Music will benefit from the phenomenal expertise I loved after I first heard my music in Dolby Atmos.”

“Dolby Atmos provides limitless house for creativity.”

Lei Qian, composer and music producer

Lei Qian, composer and music producer, added: “Dolby Atmos provides limitless house for creativity.

“Consequently, I can specific feelings and pictures in music extra freely than I may earlier than.

“Now, with QQ Music supporting Dolby Atmos, music followers will be capable to really feel the creativity and expression of my music in a deeper means.”

“Dolby Atmos makes the music really feel extra alive and charming.”

Kevin Shin, WAJI Music

Kevin Shin, Basic Supervisor of WAJI Music, mentioned: “My first expertise with Dolby Atmos was listening to Buyi Mao’s newest album Lonely planet.

“Dolby Atmos makes music really feel extra alive and immersive, whereas permitting artists to share their inventive intentions in new methods. It’s a giant step ahead for music. ”

“As an trade, we’re continually on the lookout for methods to provide music followers a greater listening expertise.”

Sam Hu, Taihe Music Group

Sam Hu, Vice President of Taihe Music Group, mentioned: “As an trade, we’re continually on the lookout for methods to provide music followers a greater listening expertise.

“Dolby Atmos is one in all our options.

“Now music followers can really feel a deeper emotional connection as they take heed to their favourite music from Taihe in Dolby Atmos on QQ Music, like Charlie Zhou’s Brightness from the documentary Forbidden Metropolis or Nana Ou-yang’s upcoming new album.”

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By partnering with Dolby to allow spatial audio streaming, TME is main Amazon Music and TIDAL, each of which launched Dolby Atmos blended tracks to its providers in 2019.

Apple Music’s spatial audio format with Dolby Atmos assist was rolled out in June 2021.

Amongst its many hats as a know-how big, Tencent Holdings, proprietor of TME, additionally owns the social app WeChat, which has over 1.2 billion lively customers from Q1 2022.

In June, the WeChat platform hosted a free livestream efficiency from the Backstreet Boys. It was watched by 45 million viewers in China, probably the most visited livestream on WeChat from a global artist.

TME additionally turned a worldwide music distributor in April with the launch of its ‘One-Click on For All’ service, which permits impartial musicians registered on its platform to distribute music to over 150 platforms globally, together with Spotify, YouTube and Apple Music.Music enterprise worldwide