Tanween is a brand new platform for Arabic content material – newsdubai

Journalist, author and poet Darren Shabeer launched the Tanween platform, an unbiased firm specialised in creating Arabic press content material, primarily based within the UAE, in a severe effort to develop into the strongest and most distinguished supporter of the Arabic content material system in all its kinds and kinds. and to achieve the best degree of professionalism.
The launch of the platform was accompanied by a contract with “Cicero and Bernay Communication Consulting”, the unbiased company primarily based within the Emirates, to be the primary shopper on the “Tanween” checklist, together with the company’s portfolio of main shoppers and types in div . areas and sectors, particularly the Tradition and Arts Authority. In Dubai, the Division of Financial system and Tourism in Dubai, the Division of Land and Property in Dubai, and others.
Darren Shabeer, CEO of Tanween, indicated that the institution of a platform for Arabic content material is consistent with the artistic pondering and future visions of the United Arab Emirates, highlighting the significance of the Arabic language in attaining the objectives of presidency companies and personal corporations. She identified that the Tanween platform will characterize a qualitative leap for Arabic content material in a means that reinforces the idea of professionalism, stressing that this step got here as a pure results of the pressing want for artistic, non-traditional Arabic content material that lasts hold tempo with the adjustments we’re witnessing on the planet of journalism and the media.
Shabeer stated, “We stay in a rustic that excelled in anticipating and manufacturing the longer term and it’s essential to hold tempo with its pioneering steps with content material that fits it and displays its distinctive and galvanizing imaginative and prescient in the easiest way. Skilled work, we make investments its experience in creating robust methods and motion plans, and ship artistic content material, to make sure the supply of our shoppers’ messages to the general public in the easiest way, adapting totally different instruments and media in a artistic and revolutionary means.”
Shabeer expressed his happiness to affix “Cicero and Bernay Communication Consulting” as the primary shopper on the “Tanween” checklist and famous that coping with an company of this measurement is an actual win and an efficient addition to the enterprise.
Ahmed Itani, founder and CEO of Cicero and Bernay Communication Consulting, emphasised that entrepreneurship requires a full understanding of market calls for and desires. He stated: “In gentle of the occasions and adjustments we’re witnessing in an period of accelerated know-how, attaining distinguished Arabic content material characterised by creativity and innovation has develop into an actual problem, particularly as it’s the means by which we obtain our prospects’ visions. , assist convey their messages to the goal audiences, and switch their strategic plans into actuality. Which is able to end in our collaboration with the Tanween Firm, which is based and led by writer Darren Shabeer, who has achieved nice and noteworthy successes within the media .cultural and literary area over the previous years and has made a transparent mark in artistic pondering and content material enrichment and upgrading, and our earlier collaboration along with her resulted in On the switch of our Arabic content material to very superior ranges, which mirrored positively on prospects’ relationship with the general public, and we’re comfortable to attain new and nice outcomes by this constructive collaboration. “