Spotify’s Director, International Head of Worldwide Licensing exits, joins YouTube Music as Managing Director, APAC

Spotify’s Director, International Head of Worldwide Licensing exits, joins YouTube Music as Managing Director, APAC


Longtime Spotify exec Paul Smith has exited his position as Director, International Head of Worldwide Licensing on the streaming firm.

The veteran music government has joined Google as Managing Director, YouTube MusicAPAC, which he revealed in a LinkedIn mail this week.

At Spotify, in line with Smith’s LinkedIn profile, he was chargeable for driving the corporate’s international enlargement throughout new market launches by industrial licensing partnerships with each native and international rights holders.

A few of these 100-plus markets embody South Korea, India, Vietnam, Thailand, Russia, South Africa and Israel.

The Singapore-based exec additionally says he was chargeable for “main a crew of business professionals, directing the industrial and strategic strategy throughout business rights holders to assist totally localized worth propositions.

Previous to Spotify spent a 12 months as VP, Enterprise Affairs & Label Relations at MixRadio.

There, in line with his LinkedIn profile, he performed a job in LINE Corp’s acquisition of Microsoft’s ‘MixRadio’ leisure proposition.

He additionally spent a 12 months at Microsoft as Director, International Head of Main Label Relations.

In that, position, he says that he led the industrial and strategic improvement of Microsoft’s relationships with main file labels and different important business rights holders.

Earlier than working at Microsoft, Smith labored at cellular know-how agency Nokia for over seven years in varied senior roles label relations roles.

He was principally not too long ago

Smith initially joined Nokia in 2006 as International Head of New Markets, Music.

The veteran music exec’s expertise additionally included a 12 months at Sanctuary Information Group as a Enterprise Growth Supervisor between 1999 and 2000

He additionally spent 4 years at Common Music Group as a Senior Nationwide Accounts Supervisor between 1995 and 1999.

“We now have skilled large development in each our promoting and subscription companies around the globe, together with APAC.”

Lyor Cohen, YouTube

In an announcement, YouTube’s International Head of Music Lyor Cohen, mentioned: “We’re excited to welcome Paul to leap into the YouTube crew on this Yr of the Tiger. We now have skilled large development in each our promoting and subscription companies around the globe, together with APAC.

“Paul has joined our crew at an thrilling second when innovation is going on throughout APAC with new monetization choices for creators and new methods of servicing our viewers, and can proceed to construct upon {our relationships} within the area.”

“Having been within the area for years, I’ve witnessed the unbelievable development of YouTube’s music companies right here in APAC.”

Paul Smith

Paul Smith, added: “Having been within the area for years, I’ve witnessed the unbelievable development of YouTube’s music companies right here in APAC.

“I’m honored to have the ability to be a part of and study from a tremendous crew of colleagues at YouTube, and get to know and contribute to the way forward for the quickest rising music platform.

“Our artists and creators throughout the area are already constructing on their success tales around the globe, and I look ahead to working intently with our companions and creators to assist them speed up development.”

Music Enterprise Worldwide