Reports Suggest Women Are More Likely to Own an iPhone Than Men

In a research article titled “Predicting Smartphone Operating System from Personality and Individual Differences”, five years ago, the researchers found out that the famous Apple iPhone is more popular among women. According to the research conducted by esteemed researchers from the University of Lincoln, Lancaster University and the University of Hertfordshire in the UK, women are most likely to be iPhone users than men. The same survey has also been conducted by various other media outlets and statistic companies.

The study was aimed at finding out if there was a gender bias in smartphone choice. To complete the survey, 500 participants were asked about themselves and their smartphone preferences. They were also asked about their average usage time, their favorite apps and the reasoning behind their inclination towards a specific smartphone manufacturer.

The results
revealed that smartphone choice was indeed dependent on gender. It was also
found that the type of operating system that an individual uses also reflects
their personality and character. iPhone users were discovered to be mostly
women and young people who were also conscious of their social image and
regarded smartphones as a status symbol. Another interesting finding was that those
who use Apple’s flagship smartphones were increasingly extroverted and showed
lower levels of honesty and humility. Who would have thought?

On the other
side of the spectrum are Android smartphone users. It was revealed that most
Android users are likely to be male, older people or individuals who are not as
much interested in superficial social status and wealth. While women are most likely
to be iPhone users, men mostly go for Android smartphones from brands like
Samsung and Huawei. These people, surprisingly, were also observed to be of
introverted nature. In contrary to the iPhone users, Android users were found
out to be more honest and amicable. They are also less likely to be rebellious
and break rules for their personal interests.

It is quite
intriguing to know how close-knitted smartphones and their user’s personalities
are. In today’ modern and fast-paced era, people are dangerously addicted to
the every-evolving, always-buzzing digital world and smartphones are the tiny
portals to grant them access. Consequently, it is no wonder that there has come
a point when smartphones have become a mini digital version of the person using
it. This statement can be proved by the fact of how people around you get
agitated when someone tries to poke around their smartphone since it reveals so
much about them.

In addition
to women being more inclined towards iPhone and men towards Android, it is also
observed that iPhone users are mostly higher-income holders on average than
Android users. Several similar studies have been conducted since then which
have revealed more or less the same findings. Another survey revealed that
women in addition to buying iPhones are also likely to invest in iPads. Every 1
in 4 women was observed to own an iPad as compared to every 1 in 6 women who
use Android tablets.

Conclusion:

Studies
indicating women’s inclination towards iPhone and men’s preference of Android
phone can greatly help the manufacturer in predicting the trends and redefining
their marketing strategies.

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