Nick Jonas and Priyanka Chopra Jonas make first joint funding with luxe ski and surf model, Good Second – bestinau
This summer season, Nick Jonas and Priyanka Chopra Jonas made their first-ever joint funding, and in comparison with many superstar investments as of late, the recipient is likely to be a little bit of a shock. It wasn’t crypto or a brand new app, however quite a legacy, family-owned firm: Good Second, a British luxurious sportswear model specializing in swimwear and skiwear.
This funding might be utilized to assist the enterprise because it broaden its world footprint, with the assistance of the couple’s outstanding social media followings (on Instagram, Jonas has 33 million followers, and Chopra Jonas has 80.9 million followers), within the effort to make Good Second a global family model title.
The couple lately shared extra with Fortune about their choice to put money into the corporate.
- Startup: Good Second
- Location: London, England
- Yr based: 1984
- Valuation: Declined to reveal
- Funding degree: Declined to reveal
- Variety of staff: 37
Why they invested, in their very own phrases
We dwell a really lively life-style and due to this fact want our wardrobe to serve many functions. We each love the mountains (Nick is an avid snowboarder, and Priyanka is an après-ski aficionado), and are captivated with our private types. We are likely to gravitate towards items that mix vogue and performance with out compromising one or the opposite. We organically found Good Second and have been loyal followers since then, as a result of we will get pleasure from being outdoor and acting at our greatest whereas additionally feeling vogue ahead.
Whereas working in London we met Good Second founders, Jane and Max Gottschalk, by happenstance. The 4 of us instantly clicked, so when the chance to speculate introduced itself, we jumped on board with out hesitation. It’s extraordinarily essential to us that our values align with any firm we select to put money into.
Good Second caters to the aspirations of younger prospects who search journey within the outdoor and who’re searching for their very own good second. Not having to decide on between trying wonderful and acting at their highest degree is a shopper want that Good Second has ingrained into the ethos of the model, and consequently, it has develop into probably the most fascinating ski put on model in the marketplace. We genuinely love all of their merchandise and have seen firsthand as they’ve taken over the slopes. For us, investing in them was a straightforward alternative.
That is an installment of Why I Invested, a collection that includes well-known buyers from all completely different backgrounds and industries, revealing what impressed them to speculate their very own cash in a brand new enterprise.