Luxury sportswear brand Castore ‘agreement with Newcastle United’


Luxury sportswear brand Castore makes their move to the Premier League as they ‘sign kit deal with Newcastle’ after launching £ 25m partnership with Rangers earlier this year

  • Sportswear brand Castore will become Newcastle’s official kit supplier
  • The British company wanted to enter the Premier League market
  • It comes after they signed a multi-year £ 25 million deal with Rangers over the summer
  • The Ibrox side is in a legal battle with Ashley’s Sports Direct
  • Castore founder Tom Beahon denied Ashley bank-rolled their switch to football

Castore has entered the Premier League market after reportedly staking a deal to supply kits for Newcastle United.

The emerging British sportswear brand made their first foray into the sport after signing a multi-year £ 25 million deal with Rangers earlier this year.

And now the company, founded by brothers Tom and Phil Beahon, will replace Puma as the magpies’ kit suppliers starting next season. according to Sportcal.

Castore has reportedly struck a deal to become Newcastle's new kit suppliers

Castore has reportedly struck a deal to become Newcastle’s new kit suppliers

Rangers have had long-running battles with former Newcastle shareholder and current owner Mike Ashley over a merchandising contract with Sports Direct.

The legal dispute led to Rangers fans boycotting the kits in an attempt to get Ashley out of the club.

Shortly after Castore agreed to supply kits for Rangers, co-founder Tom Beahon was forced to dismiss speculation on the Internet that Ashley’s Fraser’s Group was one of the investors making their switch to football.

Beahon told Sportsmail in May: ‘We have investors who like to stay private. Our largest investor is one of the richest families in the UK.

The luxury sportswear brand signed a multi-year £ 25 million kit deal with Rangers earlier this year

The luxury sportswear brand signed a multi-year £ 25 million kit deal with Rangers earlier this year

The luxury sportswear brand signed a multi-year £ 25 million kit deal with Rangers earlier this year

To be clear, it’s not Mike Ashley, despite some of the things I’ve read online over the past few weeks.

‘Our investors support Castore to realize the vision we have of building a truly global brand.

“To achieve that, we knew that our first football partnership would be with one of the most global, historic and high-profile clubs in the world.”

The two Beahon brothers founded online luxury brand Castore four years ago and now appear to be making their move to the Premier League as they plan to add Serie A and LaLiga clubs to the roster in the coming months.

A court previously ruled that Sports Direct should have been given the opportunity to negotiate a deal with current supplier Elite / Hummel.

Founded by brothers Tom (left) and Phil Beahon (right), Castore now wants to step into the Premier League market

Founded by brothers Tom (left) and Phil Beahon (right), Castore now wants to step into the Premier League market

Founded by brothers Tom (left) and Phil Beahon (right), Castore now wants to step into the Premier League market

Satisfied that Ashley will have no influence on the new arrangement, Beahon described the deal with Castore as a ‘fresh start’.

While the immediate focus is on football, Castore also works in the background in other sports.

Now that Andy Murray is already a brand ambassador, they are looking to branch out even further and have hinted that deals in rugby union and cricket are well underway.

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