JP Farms to take authorized motion in opposition to banana fraudsters in Canada
Jamaica Producers (JP) says it has moved shortly to take authorized motion in opposition to fraudsters who’ve distorted its model after bananas with faux JP branding have been offered in Canada.
JP Farms is a subsidiary of logistics and meals conglomerate Jamaica Producers Group and a number one grower of high-quality tropical meals in Jamaica.
The corporate which is Jamaica’s largest industrial banana farmer has offered its St Mary-grown bananas domestically and worldwide beneath the JP and St Mary’s manufacturers; each registered logos are prohibited from getting used with out permission.
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In a launch Monday, the corporate mentioned widespread experiences of pretend bananas have alarmed a number of diaspora group members in Toronto.
The corporate additionally notes that the stickers on the faux product differ from these of JP Farms, because the imposter banana stickers are round, whereas JP stickers are oval.
Additionally, the faux bananas bear the previous St Mary’s brand, whereas JP bananas bear the brand new St Mary’s brand.
JP Farms Common Supervisor Mario Figueroa clarified the distinctions between the faux and genuine JP bananas.
“The imposter bananas present high quality defects that will not have handed JP Farms’ requirements for export – these embody sunburn injury and the meals being too previous for use as boiling bananas – which means the fruit could be powerful when ready,” he mentioned.
“Our prospects have come to know and belief JP bananas and we’re disenchanted that this belief is being exploited – for that reason, we’ve consulted with our authorized workforce to take swift motion to guard our prospects, our hard-working farm workforce right here in Jamaica and our model,” he added.
JP Farms Industrial Supervisor Neleta White mentioned the corporate has a big presence in Canada and exports bi-weekly to distributors who primarily serve the Caribbean diaspora.
White additionally mentioned JP Farms’ Canadian distributor companions have said that prospects are already refusing to buy the fruit on account of its poor high quality and distributors are involved in regards to the potential unfavorable influence on the Jamaican banana market in Canada.
JP Farms is urging prospects to be cautious, and retailer homeowners to take motion.
White affirmed that the corporate’s farming operations are based mostly in Jamaica however keep a powerful line of sight in all of its markets each domestically and internationally.
She additionally discourages anybody from taking this misleading route for a fast sale as the corporate won’t hesitate to pursue authorized motion.
Outdoors of Jamaica, the corporate’s markets embody the US, Canada, the Cayman Islands, and, most lately, Trinidad and Tobago.