Jamaican-Nigerian workforce takes dwelling grand prize in inaugural JAPHROBEATS competitors

Veteran producers, Chimney Data, and unbiased Nigerian starlet, Zasan, secured first place within the inaugural JAPHROBEATS competitors held on the Cyphr app platform. 

The workforce took dwelling $2,500 in winnings. The competitors ran by way of this previous June and introduced collectively musical abilities from Jamaica and Africa. The foundations had been easy — every workforce needed to include a Jamaican and an African, both could possibly be the producer or the artiste and needed to create a observe. After a month, the observe with probably the most listens gained.

The competitors performed to the distinctive strengths of the Cyphr platform, which not solely connects producers with artistes however streamlines the method from collaboration to releasing a single. The profitable workforce of Zasan and Chimney Data had their track aired on the British radio station WestSide Radio 89.6. It was Zasan’s first time listening to herself on the radio. “We’re more than happy with the way it went,” shared Cyphr CEO and founder Dylan Brennan. “Our intention was to drive collaboration see what sort of magic may have been created between African and Jamaican artists.” 

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JAPHROBEATS pulled in over 30 entries. Whereas the profitable observe gained with over 18,000 listens, the distinction between the first and 2nd was within the 100s. “The artists actually rallied their fanbases,” defined Brennan. “I used to be blown away, even by those that didn’t win.” 

JAPHROBEATS executes on the Cyphr workforce’s imaginative and prescient and has led to the start of a brand new sub-genre. Moreover, the competitors has shone a light-weight on rising abilities. Whereas Chimney Data are stalwarts of the Jamaican dancehall scene, boasting the likes of Mavado, Vybz Kartel, and Aidonia amongst their collaborators, Zasan is an rising expertise within the truest kind. “You go on their Instagram, they usually barely have any followers or likes, however their expertise is thru the roof.”

Trying Ahead

The Cyphr workforce is seeking to push the JAPHROBEATS initiative additional, with a sequence of in-person events in Jamaica. “It’s a celebration sequence the place we’ll be enjoying dancehall, afrobeats, and japrhobeats music,” Brennan defined over the cellphone. The Cyphr workforce intends to do extra competitions sooner or later exploring much more style collaborations.

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Cyphr is a cell app out there on iOS gadgets worldwide and coming quickly to Android gadgets. The app creates an surroundings for musicians to attach, collaborate, and self-publish their music, bringing the ethos of ‘make money working from home’ to the studio house and permitting anybody to make music.