Jamaica reporting elevated airline seats out of Canada

Jamaica’s Tourism Minister, Edmund Bartlett, says the island had been in a position to safe an estimated 26,000 extra airline seats to the Caribbean island this winter.

“To date, we’ve been profitable in commitments that can see the variety of airline seats at a document 283,000 out of Canada to Jamaica this winter; 26,000 extra seats than was recorded in 2019, pre-COVID-19,” mentioned Bartlett, who’s heading a delegation to Jamaica’s second-largest customer market.

He mentioned the elevated seats are from main journey companions akin to Air Canada Holidays, WestJet, Transat and Sunwing.

– Commercial –

“The advertising program for Canada is now in full gear,” mentioned Bartlett, including” “we’re having conferences with our airline companions and tour operators”.

Bartlett, who’s accompanied by the Director of Tourism, Donovan White, and the Jamaica Vacationer Board’s Regional Director for Canada, Angella Bennett, will even go to Toronto, Calgary, Winnipeg, Montreal, and Ottawa.

“We’re happy that the market has bounced again post-COVID,” Bartlett mentioned, including that the 283,000 seats “will go a great distance in bringing us again to our ranges of over 300,000 guests that we had through the rapid pre-COVID interval, however the goal is to get to 400,000 the place we had been in 2010”.

The go to can be getting used to launch the JTB’s new “Come Again” marketing campaign and Bartlett mentioned “with added stock coming in Jamaica and a brand new thrust by way of the standard product and recognition of the worth proposition that Jamaica provides, we’re optimistic that in 2023/24 we’ll see a full restoration of the Canadian market to the degrees that we had been in the perfect of instances in 2010”.

CMC/