Jamaica concentrating on 250,000 UK guests by 2025

Jamaica’s tourism ministry has set yet one more bold goal: to welcome 250,000 guests out of the UK and Eire by 2025.

Minister of Tourism Ed Bartlett mentioned the federal government is already placing plans in place to realize the objective.

“Jamaica welcomed 229,000 U.Okay. guests final yr, making it the primary vacation spot within the Caribbean for British guests, and we plan to aggressively construct on this quantity. With extra airlift with the upcoming Norse flights subsequent month together with our different long-standing airline companions, I’m assured we will meet this goal,” mentioned Minister Bartlett.

Starting on December 1, Norse Atlantic Airways from the UK may have flights to Montego Bay, working 4 occasions every week from London Gatwick.

The island already has every day nonstop flights from the U.Okay. by means of Virgin Atlantic Airways departing from London Heathrow, British Airways departing from London Gatwick, and TUI departing from Birmingham, London Gatwick, and Manchester.

“We’re really grateful to be primary within the Caribbean for British vacationers, and it’s a testomony to the arduous work and dedication of the staff. With this new goal, it means pushing much more to realize this objective and retain the primary spot,” mentioned Elizabeth Fox, regional director, U.Okay. and Nordics, Jamaica Vacationer Board.

One other bold objective

Jamaica has one other main objective of attracting greater than half 1,000,000 Canadian guests to the island by 2025, a 20 % improve over the present determine of about 400,000.

A number of airways will improve flights to the island to realize this.

Report numbers

The island thus far has seen file vacationer numbers for this yr.

Within the first half of 2023, Jamaica noticed a lift in arrivals from the UK, a 69.2 % surge in total vacationer arrivals in comparison with 2021. This progress has resulted in record-breaking earnings exceeding US$2 billion.

Stakeholders within the tourism trade anticipate the island to shut out the yr with some 2.9 million stopover guests and expressed optimism of surpassing the three-million mark in stopover arrivals subsequent yr, with earnings of greater than $4.5 billion.

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