Is Skincare Still Relevant in the Time of Filters?

Almost everyone has a social media account.
The millions of active Instagram users show that we are visual creatures and we
like sharing as well as looking at beautiful posts from our friends. We also
want to organize everything and come up with our own “aesthetic.” App
developers want to keep us entertained, and one way of doing it is through
introducing filters.

Using them is fun and entertaining, and sharing with the world is another level of fun. But because they pretty much change your whole appearance, you could be in your own room, fresh out of bed, and still look all dolled up on social media.

What does this mean for the state of the
skincare industry?

Just
another platform for advertisement

It’s not mainstream yet, but some
personalities and brands have already been using filters as a way to engage
their audience or gain more following. Anyone can have special filters for an
event, and this will generate the buzz they need. Even beauty brands can take
advantage of this to advertise their latest eyeshadow palette, for instance.
They can show how you will look using their products, so that you already have an idea before you even buy
their products. This sense of exploration without needing to commit to a
product makes their decision to buy even more important.

Your
real-world interactions still remain

As much as you love staying in bed, you’ll
still need to interact with the outside world one way or another. Even if you
just have to buy groceries, there’s still another person seeing you. This means
you need even the most basic of skincare to keep your skin looking presentable.
This isn’t just about looking good either. If you’re heading out in the middle
of the day, you’ll need sun protection, which is an important part of your
skincare routine. Then, at the end of the day, you also need a facial cleanser that you can buy online or
offline.

Skincare
boosts confidence more

The temporary nature of filters is what makes them exciting. You want to try them
out before they are gone, and once they’re removed from the list of options,
that’s a moment you’ll never get back. You have the filtered images as proof,
but you can’t show that to people when you see them in real life. What you need
is the boost of confidence that clear skin and a natural makeup look gives you.
That red lipstick you wore on a filter? It will make you look more capable when
worn in real life. That pimple-free skin? It’s even better when you can actually
get compliments from people seeing you up close.

You don’t have to let go of filters if you
love skincare, and you don’t need to forego skincare just because filters
already exist. Each of them has their own purpose, and you can take advantage of
both. Have fun coming up with great looks online and offline, and get the best
of both worlds.

The post Is Skincare Still Relevant in the Time of Filters? appeared first on NYK Daily.