What is
SEO?

SEO stands for Search Engine Optimizations. It is the
basis on which the visibility of a website or the order of the websites that
show up on the search engine is determined. The performance of each website is
monitored and they are ranked according to how they score in several factors.
We will further analyze the factors in this article and how to upkeep those in
order to ensure a higher rank in terms of organic search results.

 Organic search results refer to websites who
ensured they kept up all these factors and naturally got a high rank because of
the quality and quantity of the traffic. There is a shortcut though; a company
can pay for a high rank or to be one of the first links to show up when people
search for a particular keyword. You can differentiate between an organic
search and paid search simply by looking for a sign in yellow with the word Ad in
it.

As you can see from the
picture below, the one with the ’Ad’ are the paid searches and the ones without
the organic searches.

Why do we
need SEO?

Approximately 70-75% of all web
traffic comes from organic search. If your website is not ranked high according
to SEO, it would not show up on the first page of a search result. And
statistics show that 92% of people surfing the net do not go past the first
page. In Fact only 9% visit the second page. And only 2% constitutes traffic
from social media, 6% from paid search results and 15% from internal links and
other referrals. So you can see how much of the traffic will not be directed
your way if the SEO rank is not taken seriously.

Hence, having strong site
architecture with clear navigation helps your site get indexed fast and without
much difficulty. It is of utmost importance that you ensure your link shows up
within the top 5 links or at least the first page to stay competitive on the
internet. You can see the click through rate according to the rank the website
holds in the graph below.

Steps
to implement some of the Important features of SEO

Some of the important factors
you have to take note of, if you want a dominating presence on Google. Here is
a step-by-step Guide.

Step 1: Publish only unique and Quality
Contents

First you need to ask yourself what is kind of niche you
are working on,

List of common niches are:

1. Digital Marketing Agency
2. Travel agency
3. E-commerce website
4. Blogging

You need to find out what exactly you want to achieve
with your website and ensure your website promises content that carries out
this function and is of high quality. Though the Content optimization in SEO is important, your articles
should not be written with the sole intent of getting the right keywords to be
highly ranked. It should also focus on giving a worthwhile user experience. In
fact ranking factors at Google look into longer form content which understands
a user’s intention of using the website and whether they have a satisfied user
experience.

Step 2: Headlines and Permalinks

The headline of all your posts
should be as captivating as possible within 55 words. But, do not promise
anything that your content does not deliver. Also make good use of the heading
tags, they help bring structure to the page and give it a flow for those
reading it:H1, H2 followed by H3 and so on.

The permalink or the URL for
your website should help your readers out. Though in some cases it is set by
default, a reasonable naming convention would help for out some contexts for
the readers and the search engines.

Step 3: Responsively

Google has mentioned this as one
of the vital factors for optimization. Your website should be compatible with
all data formats so that it boosts user experience. Hence, ensure cross-device
compatibility.

List of devices it should be responsive
with

-Mobile

-Desktop

-Laptop

-Tablet

Step 4: Meta Description Tags

Meta Description is the short
paragraph that appears under your link on the search page. Though, it may not
necessarily increase your ranking & SEO, it will help increase your click
through rate if it is succinct and descriptive.

Step 5: Page Loading Speed

A loading speed of more than 3
seconds can discourage users from staying on your site and increase the bounce
rate. You can bring down your site speed by working on these few things

How
to increase site speed?

-Ensure a Quality Host with a
fast server. Some recommended Hosts include A2 which boasts the fastest server
speed of 190ms, SiteGround and Pagely.

-Enable compression using
software such as Gzip which helps compress files related to your web
development such as CSS, HTML and JavaScript.

-Use a content distribution
network. These networks have servers thay disseminate the content of your
website to data centers all over the world. This makes accessing the server
faster and also is more reliable.

-Ensure your images are just the right size and in the right file format. PNGs are favorable for graphics and JPEG are recommended for photograph. CSS Sprites are also better to use while creating a template like buttons and icons that are always there. This combined loads images at a time saving loads of time.

Step 6: Internal Linking

This is a method to
push traffic around by providing redirects to other websites

It has a handful of
advantages

-Gives the patrons of
your website more content to read, which may diminish the bounce rates.

-By using varied forms
of similar anchor texts, it would suggest that your website is more elaborate
and will make Google point to your page if someone is looking for one of the
forms of the anchor text.

-Googlebot’s which are
sent to crawl websites would update Google with new information on your
website. Internal linking helps with this and makes your website seem more
informative and useful. While at it, also try to increase the number of websites
that point to your website. It is kind of a validation that your website gets,
increasing your presence on the SERP.

Step 7: Comments

Make sure to enable
comments as it is a way to confirm that people have read your content whether
they may be engaging in discussions, praising your work or criticizing it. This
shows that you have a community that follows your work, increasing your chances
of getting indexed.

But be careful to
filter out comments that are to be marked as spam and any ads or erroneous links
that may be perceived badly by Google.

Step 8: Images

Most people ignore the alt text
attribute which actually gives Google so much more information about your
website. It cannot see your image; hence, a detailed description will boost
chances of your image showing up on Image Search. So, ensure you give attention
to the alt text when including media in your websites.

Final Thought

If you follow above mentioned
steps, you can improve the search of your SEO Company Dubai keyword rankings on Google search result.

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