HYBE launches Okay-Pop NFT platform for followers of TOMORROW X TOGETHER, SEVENTEEN and extra, by way of ‘LEVVELS’ JV
On Tuesday, October 4, we informed you about a number of the steps HYBE is taking that trace at a technique to diversify its enterprise to be much less financially reliant on its flagship group BTS.
We requested if a serious enlargement into AI expertise might be subsequent on the agenda, following the information that the leisure big has reportedly acquired AI sound startup Supertone for 45 billion South Korea Received (approx $31.75m at present change charges), having invested an preliminary USD $3.6 million within the agency final yr.
One other sector that HYBE is making a play for is NFTs.
In November final yr, HYBE threw appreciable weight behind the crypto craze by way of a three way partnership with Korea-based blockchain and fintech firm Dunamu.
That strategic partnership noticed HYBE purchase what Korean information website Pulse Information reported on the time to be 861,400 shares in Dunamu for 500 billion South Korea gained (approx. $421m).
Dunamu in the meantime, in line with a regulatory submitting, acquired 2,302,570 shares in HYBE for 700 billion South Korea gained ($590m).
HYBE and Dunamu now function a Los Angeles-based three way partnership firm known as LEVVELS, established in January 2022, to “advance the fandom expertise by leveraging blockchain expertise, together with Web3 and non-fungible tokens (NFTs)”.
LEVVELS simply launches a brand new Okay-pop collectibles platform known as MOMENTICA, described as a “flagship platform for fan-artist engagement constructed on sustainable blockchain expertise”.
On MOMENTICA, Okay-Pop followers will be capable of entry distinctive digital collectibles, known as ‘TAKE’, which exist in each picture and video codecs, and are solely accessible by this platform.
MOMENTICA’s pre-registration occasion promotion begins in the present day (Wednesday, October 5), the place followers of 5 celebrity Okay-Pop teams, together with SEVENTEEN, fromis_9, TOMORROW X TOGETHER, ENHYPEN and LE SSERAFIM, can get the primary digital collectibles from these teams without spending a dime.
LEVVELS says future updates will present “extra superior methods” for followers to commerce and personalize these collectibles and the official launch of the service will happen in mid-October.
All ‘TAKE’ collectables are recorded on the corporate’s proprietary LEVVELS Blockchain, which is predicated on the cloud-based blockchain service platform, Luniverse.
Luniverse is created and operated by Lambda256, a subsidiary of Dunamu.
“Okay-pop followers throughout the globe are identified for his or her refined use of expertise of their on a regular basis communication inside their fan communities.”
Ryan Jang, LEVVELS
“Okay-pop followers throughout the globe are identified for his or her refined use of expertise of their on a regular basis communication inside their fan communities,” mentioned Ryan Jang, COO of LEVVELS Inc.
“In celebration of their ardour, we’re excited to offer a brand new digital expertise that enhances how the fandom celebrates the very best moments of their favourite artists by expertise.
“Our intention is to all the time improve the fan expertise and we’ll proceed to replace and broaden our companies whereas all the time sustaining a user-friendly and intuitive person interface (UI).”Music Enterprise Worldwide