Fashion

How Fashion Nova Skips “It Clothes” in Favor of Being an It Brand

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When it comes to popular fashion
brands, Fashion Nova stands toe-to-toe with some of the longest-standing,
world-renowned names in the industry. Not only did the company quickly rise to success,
but it has created a brand awareness that has had rippling effects. While they
only emerged in the eCommerce world in 2013, Fashion Nova has created a sense
of customer loyalty that’s rarely seen with new businesses today. 

What’s the secret to their
astronomical success? Despite being an apparel, accessories, and beauty
company, Fashion Nova’s primary focus isn’t creating the best clothes on the
market. Instead, they’ve skipped producing “it” clothes in favor of
building an “it” brand that influencers and customers can rely
on. 

Perfecting the Brand That Is Fashion
Nova

At the heart of the fastest-growing
women’s apparel customer lies one thing-the customer. Fashion Nova CEO Richard
Saghian has launched the brand to success by keeping his focus on the
customers. Learning the value of customers by watching his father run his own women’s
retail stores, Saghian started his career with a mission to give that same
value back to consumers.

Fashion Nova wholeheartedly
encompasses what
it means to build a brand. Instead of focusing on increasing profit
margins and driving sales, the company has worked hard to create a
customer-focused brand that’s functional. They take advantage of every
opportunity to increase customer loyalty, and they do that in several
ways. 

Most fashion brands put all their
time, money, and effort into creating the perfect product. Once they perfect
that product, they put even more time, money, and energy into marketing and
sales. They exhaust all their resources to get ahead of the trends and pinch
every penny out of each product they create and sell. While other brands are
following this tedious process, Fashion Nova has used its resources to perfect
their brand. The decision to opt for a focus that turns away from the norm has
paid off big time. 

So,
what has allowed Fashion Nova to break barriers, find success in being
different, and create a sense of customer loyalty
that’s so solid? We can name a few things: 

  1. They
    Know Who They Are

The
best way to create a successful brand is to decide how you want customers to
feel and do everything you can to make it happen. Fashion Nova is a global
fashion brand committed to quality products, affordable apparel, fast
turnarounds, and customer satisfaction. They want their clothing to make
customers feel as good as they look, and that’s exactly what they’ve done. Not
only do they create a wide variety of options, but they also release hundreds
of new products every week. By sharing 30 customer photos a week to their
massive social media audience, they don’t just show customers how much they
value them as individuals. 

2.
They’ve Created a Legacy

Fashion Nova is a brand that encourages customers to be their own
fashion icon. They’ve decided what they want to be known for, and they take
actionable steps to make that happen. They’ve opened doors for thousands of
influencers, giving nano-influencers the chance to shine in front of millions
of followers. Fashion Nova doesn’t just provide its customers with a product
that makes them feel great about their own style. They encourage consumers to
show off their unique sense of fashion, giving them a platform to do so. 

3. They
Embrace Their Audience

From knowing what your customer likes
to listening to what they need, creating a successful brand starts by getting
to know your audience. That’s what Fashion Nova has done over the years. While
their products have attracted women with body measurements that don’t fit in
standard sizing, they’ve worked hard to create options for everyone. Their
expansion into plus-sized and men’s apparel goes to show that the brand is
serious about broadening their reach. 

Fashion
Nova also harnesses the power of online influence and network marketing. They
encourage everyone to become a #NovaStar, not just high-profile celebrities and
mega-influencers with millions of followers. Alongside Fashion Nova, anyone can
become an influencer. With a 10% growth rate in their social media following
each month, that’s a massive statement for the nano-influencers. It tells their
customers that they appreciate each and every one of them and sends a
resounding message that Fashion Nova is a consumer-focused brand. 

4.
They’ve Grown Their Online Presence

What started as a brick and mortar in
Panorama City, California, in 2006 has grown to an online store with an
international following. Fashion Nova capitalized on the power of social media
before other brands were ready and willing to take that plunge. While they
still have 5 stores in malls across Southern California, it’s their online
presence that has brought them overwhelming success. They’ve used everyone from
professional models and A-list celebrities to local influencers and everyday
people with under 1,000 followers to promote and sell their products. With the
rise of their brand, they continued to engage with followers, creating an
online following that’s the most solid you’ll ever find. 

The It Brand That’s Impossible to
Beat

From the start, Fashion Nova let
their customers take the lead. It’s their call for collaborations, from every
and any influencer, that has created a tribe that’s passionate about moving the
brand forward. From micro to mega, Saghian has made it clear that influencers
are the heart of Fashion Nova’s successful marketing plan. By opening the door
to all influencers, regardless of their social reach, Fashion Nova has created
a movement that’s reached tens of
millions of people. 

What started as a dream to bring
customers a clothing line that made them feel like a million bucks without
breaking the bank, has become a successful brand that’s stolen the hearts of
women across the world. If you think 17.3 million followers is impressive, wait
until you see where this brand is headed. With the launch of Fashion Nova Curve
and Fashion Nova Men, the brand has only scratched the surface of its future
potential. While others were focused on created the hottest new clothes on the
market, Fashion Nova was building a brand that’s impossible to beat. Ask any of
today’s influencers who leads the fashion industry today, they’re sure to tell
you that Fashion Nova is “IT!”

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