Fb reportedly plans to alter its identify to deal with the metaverse – TechCrunch

Fb is planning to rebrand the corporate with a brand new identify to deal with constructing the metaverse, in accordance with a report by The Verge. 

CEO Mark Zuckerberg will unveil its new identify on the annual Join convention on October 28, however it might announce the brand new identify earlier, as reported by The Verge.

Fb, which has the ambition to be identified for greater than social media, introduced Sunday that it plans to recruit 10,000 jobs in Europe for the following 5 years to assist construct the metaverse the corporate sees as a key part of its future.  

The corporate additionally introduced a month in the past that Andre Bosworth, the pinnacle of AR and VR, will probably be promoted to chief expertise officer. Fb already has greater than 10,000 staff who construct client {hardware} like AR glasses that Zuckerberg believes will probably be as ubiquitous as smartphones. 

In July, Zuckerberg mentioned that Fb’s future lies within the digital metaverse, by which customers will stay, work and play inside. 

The rebranding comes at a time when Fb is going through criticism over a variety of scandals, together with a sequence of inside paperwork leaked by a whistleblower, Frances Haugen, who testified earlier than the Senate Committee on Commerce, Science, and Transportation. Fb remains to be below antitrust scrutiny by the U.S. authorities. 

Fb didn’t reply to a request for remark.