Fb… errr Meta… unceremoniously kills off ‘Oculus’ model – TechCrunch

On the firm’s AR/VR-focused Join occasion this morning, Mark Zuckerberg introduced that regardless of a reputation change, Fb Meta’s mission will stay the identical and that its present manufacturers wouldn’t be altering.

“To mirror who we’re and what we hope to construct, I’m proud to announce that beginning right this moment, our firm is now Meta. Our mission stays the identical — it’s nonetheless about bringing folks collectively. Our apps and our manufacturers — they’re not altering both,” Zuckerberg stated.

Effectively, it seems that’s not so true. In a prolonged Fb submit, CTO-in-waiting Andrew Bosworth detailed about quarter-hour later following the completion of the keynote that as a part of the brand new rebrand, they are going to be killing off the Oculus model.

Oculus phrasing was conspicuously absent from the displays right this moment and options just like the Oculus Retailer had been constantly known as the Quest Retailer. In his submit, Bosworth particulars that beginning early subsequent 12 months the method to rename the Oculus app to the Meta app and the Oculus Quest to the Meta Quest will start.

“All of us have a robust attachment to the Oculus model, and this was a really troublesome choice to make. Whereas we’re retiring the title, I can guarantee you that the unique Oculus imaginative and prescient stays deeply embedded in how Meta will proceed to drive mass adoption for VR right this moment,” Bosworth wrote.

Fb purchased Oculus VR again in 2014.