Coppertone, GirlTrek associate to advertise solar security and wellness for Black Girls

Coppertone, a trusted title in solar safety, has introduced “Collectively We Shine,” a solar well being literacy and engagement program designed to meet the wants of multicultural customers.

Coppertone is partnering with GirlTrek, a nonprofit group devoted to selling well being and wellness by means of strolling for Black ladies and women.  Collectively, they are going to promote a ‘wellness whereas strolling’ message, enhancing solar security and pores and skin well being consciousness, whereas additionally advocating for bodily exercise in Black communities. 

With a shared dedication to neighborhood empowerment and wellness, “Collectively We Shine” will deal with rising consciousness and schooling across the significance of solar safety for Black ladies who’re prone to creating solar harm and pores and skin most cancers.

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In keeping with the Pores and skin Most cancers Basis, Black sufferers are greater than 3x as prone to be recognized with melanoma at a late stage than non-Hispanic white sufferers.

The partnership can even encourage and help out of doors bodily exercise by means of the  GirlTrek motion, which promotes strolling as a easy, accessible type of train that may enhance  total well being and well-being. 

“We’re thrilled to associate with GirlTrek at first of solar season to boost consciousness amongst Black  ladies in regards to the significance of solar safety,” mentioned Rachael Area, Senior Model Supervisor,  Coppertone. “By providing new Each Tone sunscreen and dermatological well being sources, we hope to  have a optimistic affect on the journey of Black ladies’s well being.” 

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GirlTrek Co-Founder Vanessa Garrison added, “We’re excited to see our neighborhood of Black ladies and  women proceed to embrace sunscreen use as they’ll, in flip, affect others to undertake this wholesome behavior. 

We respect Coppertone’s help which is able to enable us to supply sources and schooling to our  neighborhood round solar security and bodily exercise, two important areas.” 

The partnership will kick off with a Fb Reside occasion on Might 25, simply in time for Nationwide Sunscreen  Day, adopted by sampling at ‘Welcome Stroll’ occasions throughout the nation on June 17.