CIGA Information faucets regional music for Massive International Affect
Shawn Baptiste, founder and managing director of CIGA Information, has positioned his firm to additional increase the attain and affect of Jamaican music.
At a launch occasion atop the Jamaica Pegasus Lodge on Thursday, March 16, Baptiste outlined his firm’s imaginative and prescient and detailed his present tasks.
Working as a expertise company and report label, CIGA Information was established in Jamaica so as to add worth to the native music trade by bringing genuine reggae and dancehall acts into bigger markets.
Baptiste contends that “self-discipline and group are essential. A centered and unifying method can transfer our music to increase our international attain and affect.”
In a room stuffed with trade gamers, CIGA Information unveiled the video for Beenie Man’s single Caribbean Boyz. The video was shot on location in Jamaica and St. Croix and directed by Stevie Bernard. It gives a picturesque view of Caribbean areas as dancehall music, dance, and vibes are expressed in distinctive methods in numerous territories.
The Caribbean Boyz Hyperlink Up Music Mission, anchored by the title observe and corresponding music video, options singles from Alaine, Yaksta, Bounty Killa, Beres Hammond, Sizzla, Elephant Man, Pure Blacks, and dancehall’s latest sensation Valiant.
Shawn Baptiste, often known as CIGA, is a nationwide of St. Croix within the U. S. Virgin Islands. He’s a profitable entrepreneur, philanthropist, horse racing fanatic, and an avid lover of reggae music. It’s this love and appreciation for the style, coupled with the invaluable encouragement from legendary stalwart Beres Hammond that birthed CIGA Information.
His pure enterprise acumen has seen him proudly owning and working a number of profitable companies throughout various industries. Consequently, Baptise is poised to raise reggae and dancehall music to new heights and new markets.
Dropping no time, CIGA Information signed administration offers with the internationally acclaimed dancehall star Beenie Man and fashionable phenom Shane-O. Additional, he’s actively increasing the Jamaica-based firm choices together with the pending launch of his clothes line below the Caribbean Boyz model.