Caribbean Airways Restricted introduced as presenting associate of Reggae Sumfest
Caribbean Airways Restricted, a number one regional airline with over 16 years of excellence in air journey has introduced its partnership because the presenting sponsor of Reggae Sumfest, the most important music pageant in Montego Bay, Jamaica, and the Caribbean.
Reggae Sumfest which is celebrating its thirtieth yr, has advanced right into a week-long sequence of numerous actions together with an Artisan Village and the Sumfest Mall which can have genuine Jamaican-crafted objects on sale.
This partnership will prolong for the subsequent two years and might be prominently showcased by means of a particular decal on one in every of Caribbean Airways’ new Boeing 737-8 plane.
Since its inception in 1993, Reggae Sumfest offers a platform for proficient Jamaican artistes to carry out on a world stage, giving them the chance for worldwide publicity. It holds particular significance because it brings reggae music again to its roots in Jamaica. The occasion additionally contributes to the financial system of Montego Bay as attendees patronize the resorts, eating places, and different points of interest.
The pageant attracts a large viewers of Jamaicans, Caribbean folks, and the Diaspora, who collect to rejoice the richness of Caribbean music, tradition, and delicacies.
Based on Garvin Medera, CEO of Caribbean Airways: “We’re thrilled to as soon as once more be the presenting associate of Reggae Sumfest, one of the crucial iconic occasions within the Caribbean, particularly because the promoters rejoice the thirtieth anniversary. This partnership began in 2019 however was paused as a result of pandemic. Nonetheless, we’ve re-connected, as Caribbean Airways reinforces our dedication to selling Caribbean tradition. Additional, as an airline that’s devoted to connecting folks throughout the Caribbean and past, this partnership makes good sense.”
Mr. Medera additionally highlighted the significance of Reggae Sumfest in selling reggae music globally. He stated, “Reggae music is Jamaica’s present to the world, and Reggae Sumfest offers the chance for folks to return and expertise it at its ‘house’ in Jamaica on the highest stage. This collaboration permits us to be part of this essential cultural occasion and to share the most effective of the Caribbean with the world.”
In commenting on the partnership Reggae Sumfest promoter Joe Bogdanovich said: “In 2019, Reggae Sumfest and Caribbean Airways launched into a historic partnership as the best reggae pageant within the Caribbean joined forces with the regional airline. The arrival of the COVID-19 Pandemic disrupted the three-year enterprise, so this yr, on the thirtieth anniversary of Reggae Sumfest, we’re renewing the affiliation during which Caribbean Airways might be presenting sponsor”.
He continued: “The set up of the Reggae Sumfest thirtieth anniversary brand on CAL’s 737 is a matter of satisfaction for us as it should announce our partnership in any respect gateways the jet enters and rejoice an essential factor of regional unity. I firmly consider that music is a good unifier. The rhythms of dancehall, reggae, and soca have blended through the years as our artistes collaborate in a variety of inventive endeavors. Reggae Sumfest has more and more invited soca artistes to carry out on our stage and I’m conscious of the recognition of our artistes in the remainder of the Caribbean and the world. Due to Caribbean Airways for reviving the partnership for an additional two years. We hope that this indicators many extra years of inventive collaboration.”
Reggae Sumfest 2023 is scheduled to happen from July 16 to 22 and guarantees to be a spectacular showcase of Caribbean music, leisure, meals, and tradition. With Caribbean Airways’ help because the presenting sponsor, the pageant is about to realize even better heights and might be infused with extra pleasure, vitality, and worldwide consideration to Montego Bay, Jamaica, and the complete Caribbean area.
For extra details about Caribbean Airways and Reggae Sumfest, please go to www.caribbean-airlines.com