Aurora deepens ‘premium’ cannabis focus through acquisition of CA$38M TerraFarma

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Aurora Cannabis reached a deal to buy TerraFarma, the parent company of artisanal producer Thrive Cannabis, in an effort to bolster its “premiumization strategy” and become profitable by the spring of 2023.

Aurora deepens ‘premium’ cannabis focus via CA$38 million TerraFarma acquisition is a message from: MJBizDaily : Financial, legal and cannabis business news for cannabis entrepreneurs