Apple Event live blog: will new Macs and MacBooks arrive?
Apple’s last event of 2020 starts in about five minutes! With Apple promising One More Thing, we expect the company to finally unveil its new line of Macs and MacBooks powered by its own ARM-based processors, rather than Intel chips.
Why should you care which processor your MacBook uses? Good question. By making its own ‘Apple silicon chips’, Apple has almost complete control over the hardware and software that power its Macs and MacBooks.
This should hopefully result in better optimized devices that offer better performance, faster boot times, and longer battery life. It could be the most exciting change to Macs and MacBooks for a long time to come.
So hopefully we’ll see some of them today when the event kicks off at 10am PST / 1pm EST / 6pm GMT on Nov. 10 (and at 4am Nov. 11 AEST for Australians).
We’ll show you how to fine-tune it in our article on how to watch Apple’s One More Thing event, but if you can’t watch the video or want expert commentary, keep your eyes on this live blog, where we During the event I will distribute all the latest news, analysis and reactions.
Apple Event Live Blog: Let the Mac Attack Begin!
All times are in PST
10:06: First mention of Apple Silicon! This video is clearly not live, but pre-recorded.
10:05: Now get a nice video of people using Macs in different locations. Clearly, Apple is still proud of its Mac devices.
10:04: “We love the Mac, it’s in our DNA,” says Cook. “The Mac business grew 30% in the quarter.”
10:03: Tim Cook is here and has said that Apple has brought more devices than ever before, including the Apple Watch SE and Series 6 and iPhone 12s. This is the third major launch event this year, which is quite impressive given the circumstances.
10:02: And we’re on. A pair of nice shorts from Apple’s Cupertino campus. Have not been. Looks clean.
09:59: Almost finished! Don’t forget to check out our guide to watching Apple’s One More Thing event to watch at home
09:56: We are not just 5 minutes from the start of the event. I’ve got my dinner (remember, I’m in the UK, so it’s not that strange to eat now), and I’ll stuff it in my face while Apple stuffs all of our faces with Mac and MacBook goodness. Kind of.
08:57: Now that Apple has moved its Macs and MacBooks to its own processors, many people may be wondering if it means Apple and Intel are separating forever. We don’t think so. Both companies have struggled to say they will continue to collaborate on products, and it is likely that Apple’s high-end productivity machines like the 16-inch MacBook Pro and Mac Pro will still have Intel processors for now. , at least.
08:10: Rumors suggest we’ll see new MacBooks, but it’s also likely Apple is working on new Macs too. While we may not see any new Macs or iMacs today, we can get hints as to when to expect desktop Mac PCs to arrive with ‘Apple silicon’ processors.
06:44: Well, the Apple Store is now down. This usually happens when Apple is about to launch new products, but it’s annoying if you want to buy something else I guess.
06:28: Aside from new MacBooks and Macs, Apple AirTags are rumored today. These tiny devices apparently cling to your belongings, and if you lose those items, you should be able to use your iPhone, Mac, or iPad to find them. It sounds pretty handy, but hopefully they won’t be the most exciting products Apple is showing today, or I’ll just go back to bed.
One more thing. Visit us today at 10:00 am PST at https://t.co/tkb3KTIxTd. #AppleEventNovember 4, 2020
05:00: Apple is tweeting – well, its social media team. There is only one tweet and it is about today’s event. Still no clues as to what the event could be about (but we have a good idea).
04:00: It’s (probably) a new Mac and MacBook day today! Yes! Now, before you worry too much, I’m not really up at 4 in the morning to cover the Apple event. I’m excited, but not Which agitated. While this live blog will be in PST time, I am actually based in the UK where it is actually noon. A much more respectable time to write about Apple. And almost time for lunch. Yum.
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