Antigua will get main promotion as first Caribbean vacation spot on BBC’s The Apprentice

The Antigua and Barbuda Tourism Authority (ABTA) on Thursday introduced a serious partnership with broadcaster BBC which can characteristic the twin-island nation within the first full episode of the hit actuality enterprise documentary sequence The Apprentice – a growth that tourism officers are hoping will repay for future customer arrivals.

Set to premiere within the UK on BBC on Thursday, the brand new season may have contestants compete to develop into the subsequent enterprise associate of Lord Alan Sugar, one of many UK’s foremost enterprise magnates while competing on the island in a sequence of tourism duties.

Airing on the BBC to tie into the height vacation reserving season, the present will guarantee Antigua and Barbuda is entrance of thoughts for tens of millions of British vacationers tuning in when making their vacation choices for the yr forward, and past, the ABTA mentioned.

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“There’s a number of pleasure for Antigua and Barbuda amongst viewers of the present who’ve noticed the teaser and acknowledged the vacation spot,” mentioned Minister of Tourism and Funding Charles Fernandez.

“Our welcoming individuals, heat climate, turquoise waters, improbable cultural websites, superb eating places, and distinctive experiences are going to be splashed throughout tv screens in houses all through the UK. The extremely anticipated first episode for the season is absolutely devoted to Antigua and Barbuda. Most significantly, it’s airing throughout a peak reserving interval which is good for us, as we purpose to draw travellers considering of escaping the chilly.

“This can be a big promotion to start out off the yr and is the momentum that we’ll proceed to construct on as we promote Antigua and Barbuda all through 2023.”

Staying on the Royalton Antigua, a complete of 65 crew, expertise and contributors spent 4 days on island capturing in April final yr. The contestants had been tasked with selling island excursions and excursions, with the profitable crew being whoever made probably the most revenue.

The hour-long episode options many native companies and areas, from Rum tasting at Shirley Heights with Quin Farara Wine & Spirits to Panache Metal Orchestra pan classes inside the Nelson’s Dockyard Nationwide Park, Antigua Yacht Membership Marina, Dickenson Bay, Beachlimerz, Tropical Adventures Catamaran, Cedars Pottery and Heritage Quay.

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