Amazon Prime Video app introduces a brand new clip-sharing characteristic – TechCrunch

Amazon is rolling out a brand new Prime Video characteristic that lets customers share video clips from TV reveals and films on the platform. The clips may be shared on social media or through direct message. The characteristic is at the moment solely out there on iOS and for customers within the U.S. For the preliminary rollout, customers can solely share clips from a restricted variety of reveals, together with season one in every of “The Boys,” “The Wilds,” “Invincible” and “Fairfax.”

While you’re watching one in every of these 4 titles, you may click on on the brand new “Share a clip” button to create a 30-second clip. When you click on the button, the streaming service will pause the present to open up a display the place you may clip and edit the video. The app will then create a clip of what you simply watched, permitting you to maneuver the clip ahead or backward to precisely the place you need it. You’ll additionally be capable of preview the clip earlier than sharing it with others. While you’re able to share the clip, you may choose the “Share” icon and both add it or share it through Instagram, Fb, Twitter, iMessage, Messenger and WhatsApp.

Picture Credit: Amazon

Amazon says it plans to let customers share clips from extra of its unique films and collection sooner or later. The corporate’s choice to permit customers to share its content material marks a change from different streaming companies, which at the moment don’t supply methods to share video clips from their reveals and films. Netflix, Disney+ and Hulu all go so far as stopping customers from capturing screenshots of content material on their companies and as a substitute black out photographs when customers attempt to take action.

Amazon’s newest characteristic for Prime Video signifies that it’s considering in another way about its content material being shared and seen on different platforms. It’s price noting that Amazon may be hoping to draw extra customers to Prime Video by encouraging its customers to share clips of its unique content material with their mates and followers and hopefully get them sufficient to test it out themselves.