2NE1 had to keep the Coachella reunion a secret due to legal consequences with YG for name use

Article: “Need YG’s permission” The reason why 2NE1 appeared on Coachella in secret

Source: Joongang via Naver

1. [+205, -15] I’m sure it’s unfortunate for the idols, but the agency is right in this case. These legal issues would not arise if the artists produced all their own music, but how many K-Pop idols actually do? They are all trained by their agencies, put together by them and marketed by them. If they want to go their separate ways independently, they must also give the name. It is still not the case that agencies are no longer able to use the names HOT or 2NE1, but it is still unfair for the group to just take the name whenever they want and use it publicly in this way. There should be legal issues like having to pay a fee to use it or completely buying it back.

2. [+104, -6] I think the agency has more rights when it comes to the name … since these stars are made of them

3. [+79, -5] I really liked 2NE1 .. not true, Hyun Suk hyung?

4. [+34, -2] On the contrary, I think agencies can let these things slip considering how much these idols have earned for them financially

5. [+32, -6] I still do not understand why 2NE1 was suddenly dissolved …

6. [+25, -0] Unless YG intends to continue using the 2NE1 name in the same way, they should just give it to them. It’s not like they want to add new members to continue the name or anything.

7. [+20, -0] Either way, it’s not like YG uses the 2NE1 name for anything, so it’s no use getting into a legal fight about it, right?

8. [+14, -3] I do not think it is fair to compare idol names with commercial products. You can put a commercial label on other things, but you can not put the name of an idol group on another group of members. If YG were to gather four new interns and call them 2NE1, then who would believe them? It does not matter how much work the agency has put into setting up the group because they are no longer able to use that name elsewhere without them. YG or SM will not be able to call any other group 2NE1 or HOT. Who do you think of when you think of 2NE1? You think of these four members. Therefore, the name should belong to them.

9. [+11, -0] It would be nice if they could just handle this for a decent price and just transfer the name. Not like YG is going to use it elsewhere and it makes their image look bad by preventing them from using it this way.

10. [+11, -1] When you think about it, JYP has never had problems like this. Not sure why agencies want to keep the names at all, since they can not even debut other people under them again. It’s just another trick to keep idols tied under their control …

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