Yelp celebrates female entrepreneurs by allowing users to search only for companies that are owned by women.
In honor of the International Women’s Day on March 8, the business directory site implemented the new International Women’s Day celebration tool, while it was also revealed that the women-owned businesses on the site have, on average, a better rating than those not marked as run by a woman.
“When we look at the average rating of all open, active American companies with at least five ratings, companies that are marked as women’s property scored higher on average than companies that were marked as women’s property,” a spokesperson said.
Empowering: Yelp has announced the launch of a new feature that allows users to search specifically for companies that are in female hands
“The effect applies to just about every category of companies on Yelp.”
Support: the company said it has seen a huge increase in the number of users who want to support women’s companies
Yelp has also seen a huge increase in the number of users requesting a method to search for women-owned companies, revealing that these requests have increased by 20 percent since 2018 and in the last five increased by 54 percent. years.
The newest women-focused feature of the website comes one year after the introduction of a “in-possession” tag, a feature that identifies women-led businesses on the site for users.
Since then, 72,454 companies on Yelp have added the tag.
However, this year’s update is the first time users have actually been able to define search terms by gender – a move that, according to the company, fits in with the behavior of its customers, who in their assessments have mentioned more active women’s companies.
Yelp says the number of reviews with the expression has increased by 20 percent in the last year – which means a huge increase in the number of people who want to defend women’s businesses.
Impressive! Since the use of an ‘in women’s possession’ tag was implemented last year, Yelp has added more than 72,500 companies to their listing
Popular! Yelp also says that companies owned by women score on average better than companies that are not considered to be female
In addition to the new search feature, Yelp has also issued a list of the top 100 female companies in the US, ranked by number of reviews and average reviews.
“We’ve included at least two companies per state for geographic diversity,” the company added.
Although the top 100 companies are not ranked from 1 to 100, they include an Alaska salon, Esthetic Arts, which has a 5-star rating and 38 glowing reviews. There are a number of beauty-focused companies on the list, including The Beauty Routine in Idaho, Strip & Rip Waxing Studio in Michigan and Bisous Beauty Bar in New Jersey.
Some of the more unique companies on the list are the Self Serve Sexuality Resource Center in New Mexico – a sex toy store in Albuquerque – and New Orleans Secrets Tours in Louisiana.
Next on: RetailMeNot coupon site also highlights female companies with a special We Shop With Her page that offers deals to people who support women-led businesses
Yelp is not the only site that has implemented an initiative for an International Women’s Day theme, with coupon company RetailMeNot launching We shop with her, a campaign with special offers for users who shop at companies owned by women.
“The program encourages shoppers to deliberately make purchases by offering exclusive deals to support women’s-led and informed brands,” said a spokesperson.
‘From 5 to 8 March, shoppers can visit the’ We Shop With Her ‘page to find exclusive cashback offers from women-led brands we love, such as Tory Burch, Glossier, Outdoor Voices, Kate Spade, Birchbox and more! ”
Other brands on the page include workout wear company Athleta, beauty company Tarte and homewear brand The Container Store.
The site will also make a donation to the Women’s Fund of the Austin Community Foundation and the Ann Richards School for Young Women Leaders as part of its commitment to International Women’s Day.