Each episode of the Aspect Hustle Professional podcast begins with a couple of advert reads after which an introduction by host Nicaila Matthews Okome: “You’re listening to Aspect Hustle Professional, the podcast that teaches you to construct and develop your aspect hustle – from ardour mission to worthwhile enterprise.”
Doubling as a mission assertion and foreword, the introduction is a promise, but it surely’s additionally an outline of what the Jamaican-born, New York-based creator, and one-woman podcast incubator, has constructed for herself.
The Aspect Hustle Professional Story
– Commercial –
Matthews Okome graduated from college with an MBA from the College of Michigan. Whereas feeling out the job market, she began her personal aspect hustle – a weblog that may grow to be the podcast, devoted to interviewing girls of shade about their entrepreneurial pursuits. This was in 2015, when monetary and entrepreneurship blogs had been nonetheless primarily centered on white, cis, male entrepreneurs.
Subsequent, Matthews Okome landed a job at NPR, the main podcast writer in the USA. She led the advertising and marketing campaigns for a lot of of their high reveals together with Code Change, Embedded, and How I Constructed This, all whereas operating Aspect Hustle Professional on the aspect.
The podcast discovered its area of interest comparatively shortly. There was nothing prefer it on the time. In only a yr, Matthews Okome had secured many illustrious visitors – Morgan DeBaun, CEO of the African American-focused digital media firm, Blavity; Lisa Worth, founding father of Black hair care firm, Carol’s Daughter; and others.
These tales affected her, and in 2017 she give up her job at NPR to tackle Aspect Hustle Professional full-time. “I used to be uninterested in being rejected…nobody goes to have the ability to reject me once more, I’m going to have my cash and I’m going to have the ability to give up if I need to. And that’s what I did,” she defined.
Matthews Okome seized the chance to fill a gap within the media panorama, however Aspect Hustle Professional’s success can also be a results of how a lot of herself she infuses into the podcast. She is an unbelievable host, capable of create a relaxed environment that’s no much less entertaining than her extra buttoned-up contemporaries within the finance and entrepreneurship style of podcasts. She’s as comfy bouncing off a visitor as she is doing a solo episode; she is aware of her jokes are humorous and laughs together with you.
Episodes of Aspect Hustle Professional have been downloaded over 8 million occasions. The podcast, and Matthews Okome have been featured by the likes of the TODAY Present and Quick Firm, was heralded as the right entrepreneurship podcast by Mashable, and highlighted within the “Daring Ladies” featured record by Apple Podcasts
Matthews Okome additionally presents a course referred to as Podcast Moguls. This can be a podcast incubator aimed toward aspiring podcasters armed with nothing greater than a good suggestion and gumption. She reveals these would-be moguls, typically girls, easy methods to create a sustainable on-line enterprise utilizing the nonetheless comparatively new medium. Podcast Moguls lasts for eight weeks and over that interval Matthews Okome walks her college students via defining their matters, discovering their excellent audiences, social media advertising and marketing, and the uncooked fundamentals and gear it’s essential get began.
Matthews Okome has been wildly profitable with Aspect Hustle Professional. Podcast Moguls is her method of holding the gate open and pulling everybody else via.