Xiaomi made its grand entry into the lucrative Indian smartphone market in 2014 and became the market leader within 3 years of operations. Isn’t it a great success story? Yes, it is, and now the company owns a huge 25-26% market share in India.
But what have been the reasons that provided Xiaomi with the push to gain so much popularity and emerged as the darling of the masses? Let’s explore in today’s post!
- Aggressive Pricing with High-end Features
Xiaomi studied the buying behavior of Indians well and made out that users here love to buy a device with more features but at a lower price. Hence, they started selling phones after phones with better features and yet at affordable prices to spread its footprints in India. You can take the example of Redmi Note 4 – it was powered by a Qualcomm Snapdragon 625 processor with 4GB RAM + 64 GB storage with 2 days’ battery. It helped the model become one of the highest-selling models in India.
Other branded phones were being sold in India under 20000, but Xiaomi launched Note 4 at a jaw-dropping Rs.13,000. Thus, the aggressive pricing model to present the customers with more features at shockingly lower prices helped the brand earn tons of users. Many Redmi upcoming phones are to be priced affordably. The launching of Redmi 9 Series phones is a recent example that should be another blockbuster hit of Xiaomi in India.
- Dominating Online/E-Commerce Channels
Xiaomi avoided taking the expensive traditional route of marketing to reach its customers and pitch them products. In turn, it helped the brand cut costs, and it returned the same to users in India in the form of affordable models.
- Maintaining the Focus on the Budget Segment
Xiaomi always knew that if they can do the unthinkable of offering feature-loaded phones to customers under 10000 and 15000, then nothing may stop them. And they did it by launching quality devices after devices in the budget segment. You can find a Redmi phone under 10000 right among the top in the list of such devices in India.
- Wider Reach of Customer Care Centres in every City
They also opened 1000+ service centers all over India to ensure that they care for their customers. What’s more, the launching of Xiaomi Stores all over India further helped them ride the offline wave in its favor.
Best Redmi Smartphones Under 10000 at a Glance
Here are some of the best smartphones under Rs. 10,000. Redmi takes care of the budget segment because in India demand for budget segment smartphones is very high and people love to use high featured phones in the budget range.
Redmi 8
- 4 GB RAM + 64 GB ROM, expandable up to 512 GB
- 6.22 inch HD+ DotNotch display
- 12MP + 2MP dual rear camera
- 8MP front camera
- Qualcomm Snapdragon 439 processor
- 5000mAh battery
Price in India – Rs.8,300.
Redmi Note 7s
- 3 GB RAM + 32 GB ROM, expandable up to 256 GB
- 6.3 inch FHD+ DotNotch display
- 48MP + 5MP dual rear camera
- 13MP front camera
- Qualcomm Snapdragon 660 AIE processor
- Splash Proof – protected by P2i
- Quick Charge 4.0 support
- 4000mAh battery
Price in India – Rs.10,000.
Redmi Y3
- 3 GB RAM + 32 GB ROM, expandable up to 512 GB
- 6.26 inch HD+ DotNotch display
- 12MP + 2MP dual rear camera
- 32MP front camera
- Qualcomm Snapdragon 632 processor
- 4000mAh battery
Price in India – Rs.10,000.
Redmi 7
- 3 GB RAM + 32 GB ROM, expandable up to 512 GB
- 6.26 inch HD+ DotNotch display
- 12MP + 2MP dual rear camera
- 8MP front camera
- Qualcomm Snapdragon 632 processor
- 4000mAh battery
Price in India – Rs.8,500.
You can compare the features and prices of these Redmi phones under 10000 in India and buy one that meets your expectations and budget.
The post Why Xiaomi Phones Popularity has so Increased in the last 5 Years appeared first on Knnit.