Toyota Kirloskar Motor (TKM) announced that the company has achieved a significant milestone of two million cumulative wholesale units since its inception in India. The company registered this holding in April 2022 while handing over the New Glanza as the 2nd million car from its dealer, Nippon Toyota in Trichur, Kerala.
Over the years, TKM has continued to expand its range to offer a wide range of options, tailored to meet the changing needs of Indian customers. While offerings like Innova Crysta and Fortuner have strengthened the brand’s dominance in the MPV and SUV segments, new launches like Urban Cruiser and Glanza have further strengthened Toyota’s engagement in India.
The newly launched Legends has also carved a special place for itself and has become a flagship model in the SUV segment.
Glanza and Urban Cruiser have been a success for TKM and have experienced sustained sales as they generate interest in their respective segments and contribute to a newer set of younger customers. Both products have helped TKM bring together young millennial customers.
Toyota’s self-charging vehicles, the Camry Hybrid and Vellfire have set new standards for luxury and green mobility. Furthermore, the Camry Hybrid has created a niche for itself ever since it was launched in India in 2013, being the first locally manufactured powerful self-charging hybrid electric car in India.
The continued cross-model product refreshments have undoubtedly helped Toyota retain customers and orders. Furthermore, TKM customers have also taken advantage of comprehensive “Best in Class” ownership experience through the designed value-added service programs such as Express Maintenance 60 (EM60), Q Service, Extended Warranty & Service Packages (SMILES).
Atul Sood, Associate Vice President, Sales and Strategic Marketing, expressed his gratitude, TKM, said: “We are delighted that 2 million customers trust Toyota for their mobility needs. In this journey towards 2 million happy customers, we have come a long way. ”
He added: “Over the last two decades, Toyota has developed a solid foundation of recognized quality, durability and reliability (QDR), and we hope we will be able to address more segments as well as newer markets in 2022 and beyond, which helps us achieve our ultimate goal of delivering mass happiness to all. “
“With changing times, we have renewed ourselves to make Toyota’s products and services more accessible than ever before. The virtual showrooms and increased footprints have brought us closer to our customers across regions, thanks to the tireless support and commitment of our suppliers. and dealer partners and most importantly all of our employees. We thank our customers for their patronage and we will continue to strive for our commitment to providing a great experience. ” he concluded.
Over the past two decades, Toyota has strengthened its capacity with dealership partners to enable them to effectively meet the growing demand for personal mobility. Currently, the company is available through the 419 dealer network / contact points in the country, spanning traditional and emerging growth markets.
TKM remains committed to effectively contributing to the ‘Make in India’ initiative and is passionate and committed to building an independent and globally competitive value chain through enormous efforts and investment in human development and processes. The company is also self-sufficient in water and strives to move towards creating a cleaner and greener future.
As pioneers in electrified technologies, TKM continues to focus on mass electrification by encouraging the localization of electrified vehicle parts.
In the same way, TKM has also successfully used its strengths and experience to build a stable, sustainable and competitive local supply chain.
The company has worked to increase the supplier base through localization and thereby empower the local suppliers to transform into world-class manufacturers that promise quality and cost on a par with global standards.
In addition, all initiatives at the plant are designed to reduce the environmental impact and achieve the sustainability goals of the water, the company has adopted various processes to reduce fresh water consumption and increase water efficiency.
Recently, TKM has set a new benchmark by reaching 100% renewable energy sources at its plant in Bidadi.
Going forward, TKM aims to expand its footprint with a focus on Tier II & III markets. Following the philosophy of ‘Mass Happiness to All’, Toyota aims to cater to their customers with an improved product portfolio, good sales and service experience and achieve the benefits of value-added services.