Tourism ministry explores enlargement of Jamaica Blue Mountain Espresso Pageant


Jamaica’s Ministry of Tourism by means of the Tourism Enhancement Fund (TEF) is embarking on initiatives to broaden the scope of the Jamaica Blue Mountain Espresso Pageant.

On the latest seventh installment of the pageant in Newcastle, St. Andrew, Minister of Tourism Edmund Bartlett shared insights with JIS Information relating to plans for enlargement. 

Discussions have revolved round extending the pageant to varied locales throughout Jamaica, indicating a want to diversify its attain.

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Personal sector collaboration

Bartlett emphasised the necessity for elevated involvement from the non-public sector to infuse the pageant with recent vigor and lengthen its affect past the confines of Newcastle. 

Expressing intentions to have interaction in discussions all year long and past, Bartlett outlined aspirations to introduce the pageant to Mandeville, Montego Bay, Port Antonio, and different areas throughout the island.

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TEF’s function in pageant improvement

Highlighting the instrumental function performed by the Ministry of Tourism and TEF in fortifying the pageant, Bartlett underscored their dedication to fostering its development and enlargement. 

Whereas the Ministry doesn’t straight oversee the administration of Jamaica’s espresso trade, it offers invaluable advertising and marketing platforms by means of occasions just like the Jamaica Blue Mountain Espresso Pageant.

Advertising and marketing alternatives

Bartlett emphasised the significance of strategic advertising and marketing endeavors in bolstering the profile of Jamaica’s espresso trade. 

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Leveraging festivals like this, the Ministry endeavors to amplify the model’s presence and domesticate broader public consciousness relating to Jamaica’s famend espresso. 

By disseminating compelling content material and attracting guests to expertise the product firsthand, the Ministry goals to strengthen Jamaica’s standing as a premier espresso vacation spot.

This 12 months’s version of the Espresso Pageant witnessed energetic participation from 59 sales space holders, providing them a platform to showcase and retail their various array of merchandise.