Constructing on the success of their #ExamReady marketing campaign launched final 12 months, TikTok and edtech startup Edkasa have introduced a scholarship programme that can reward on-line examine grants to 18,000 deserving college students from throughout Pakistan, as they appear to broaden entry to high quality schooling.
In September, TikTok partnered with Edkasa and LUMS for a first-of-its-kind year-long collaboration to launch a digital studying programme to facilitate on-line schooling and distance studying for highschool college students.
The #ExamReady marketing campaign, designed to assist tens of millions of Pakistani college students, has over 500 academic movies on-line protecting Chemistry, Biology, Physics and Arithmetic, together with examine suggestions and examination hacks. The tutorial movies grew to become an immediate favorite with Pakistani college students on TikTok, garnering over 665 million views and near 100 million video creations since its launch.
Teaming up with certainly one of Pakistan’s premier establishments, LUMS, the duo will additional cement the partnership by awarding college students with two months of Edkasa’s free finding out materials and entry to an examination pack for whichever grade/board/examination they go for.
Farah Tukan, Head of Authorities Relations & Public Coverage at TikTok – Center East, Turkey, Africa, Pakistan and South Asia (METAPSA) stated: “TikTok is a platform that gives various content material throughout a number of classes and schooling stays a key vertical for us. We’re completely happy to play our half within the nationwide promotion of literacy to make a optimistic affect on the following technology in Pakistan.”
Fahad Tanveer, co-founder and CEO at Edkasa, stated:
“We’re happy to see the large curiosity and student-offtake within the studying materials on TikTok. Pakistan wants this sort of modern and high quality content material that helps our younger demographics compete with the remainder of the world.”
The scholarships shall be awarded in accordance with the standards and tips set collectively by Edkasa and LUMS, in alignment and settlement with the net driver of the marketing campaign, TikTok. The scholarships are aimed toward deprived communities and open to college students throughout Pakistan. The goal is to succeed in Pakistan’s college students which might be hindered by an absence of entry to high quality schooling.
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