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Popcaan collaborates with Clarks for brand spanking new ‘unruly’ Wallabees

Over a decade after releasing the large dancehall hit ‘Clarks’ along with his then-mentor Vybz Kartel, dancehall star Popcaan has collaborated with the shoe model.

Clarks introduced the collaboration with a mini industrial on social media the place Popcaan is seen in Somerset England, seeking the Clarks Orginials headquarters.

The video showcased the brand new shoe, a Wallabee design with a daring crimson shade scheme and putting camo print complemented by Popcaan’s signature “Unruly” wording all through the sample and insole.

Clarks Originals mentioned within the publish that the brand new design might be made accessible on November 10 at chosen Jamaican retailers together with Signature Model, Trevor’s Clothes, Equipment and Collectibles, Trend Categorical and Cann’s Originals.

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This collaboration may also be accessible through Clarks UK, US, EU, Japan and China, and in Clarks Originals shops in London, Manchester, Osaka, Tokyo and Beijing.

The collaboration is a full circle second for the deejay, who had his massive break in dancehall in 2010 with “Clarks”, a collaboration with Vybz Kartel. The success of the track precipitated a nationwide spike in gross sales of the British shoe. In 2011, Popcaan acquired the Excellence in Music and Leisure (EME) Award for Finest New Artist — Male and Collaboration of the 12 months for “Clarks”, which additionally gained Tune of the 12 months — Dancehall.

Clarks: A part of Jamaican style

The British shoe model has lengthy been a part of Jamaica’s style tradition, even previous to the nation’s independence.

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In 2021, Clarks paid homage to the island with a “Jamaica Pack” comprising the Desert Boot, Desert Trek and the Wallabee, every shoe is wearing shades of yellow, inexperienced and black as a nod to the Jamaican nationwide flag.

The corporate additionally introduced a number of neighborhood initiatives by way of a partnership with Clarks model ambassador, Jamaican-born British footballer Raheem Sterling, who has his personal Clarks shoe.

Earlier this yr, the model additionally launched a dancehall assortment.

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