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Nike Teams Up With GenderCool Project For Trans Positivity Campaign 03/17/2022

Nike Teams Up With GenderCool Project For Trans Positivity Campaign 03/17/2022


Amid increasing legislation targeting transgender kids and sports, the GenderCool Project is taking an ultra-positive approach. Working with Nike, it’s launched a national TV campaign called “Play it Out“that features 11 trans and non-binary teens in low-key athletic settings.

Jen Grosshandler, co-founder of GenderCool, lifelong athlete…



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