Streaming platforms are set to be regulated as linear broadcasters for the first time under the UK Government’s new plans, described in a “White Paper” policy document unveiled this week.
The UK regulator Ofcom, which currently monitors network TV content, will be responsible for applying and enforcing guidelines on Netflix, Disney + and other streamers that are not currently subject to the Broadcasting Code.
The changes would require video-on-demand services to ensure that their audiences are protected from harmful or offensive material and that the principles of fairness, accuracy and privacy are all applied.
The White Paper outlines possible fines for breaking the code, where any erroneous VoD services can pay £ 250,000 or a figure of up to 5% of the organization’s turnover, whichever is the higher amount.
Linear TV companies have been pushing for these guidelines to be applied to streamers for several years. Netflix responded to the proposal, saying they welcome measures to update the legal framework.
The streamer claimed: “We look forward to reviewing the White Paper’s other proposals and continuing to engage with the government on their plans.”
The policy document also contained plans to privatize Channel 4, which is currently owned by the government and paid for by advertising. This project has received widespread criticism in the British television industry, but Culture Minister Nadine Dorries has insisted that the sale will help the channel thrive in modern times and that the money raised will be invested back into television ‘ a production sector.