Months after the shock departure of Mirror founder Brynn Putnum, Lululemon as we speak introduced that it has former Twitch Chief Content material Officer Mike Aragon to run the related health model. Efficient January 17, Aragon can be getting into the CEO for each Mirror and Lululemon’s Digital Health line.
“Mike Aragon has a formidable observe report of constructing profitable manufacturers by connecting folks and constructing communities by way of digital content material and experiences,” Lululemon CEO Calvin McDonald stated in a launch tied to the information. “He’s the best chief to chart the trail ahead for MIRROR as we interact with the greater than 10 million lululemon company who dwell the sweat life.”
Putnum stepped down as CEO in September efficient instantly, in line with a memo that famous Lululemon was on the seek for “the precise candidate to drive the model’s subsequent part of progress.” The information adopted the health model’s $500 million 2020 acquisition of the related health startup, advert the pandemic was fueling curiosity within the class.
Aragon joins the corporate after almost 5 years serving because the CCO of Amazon-owned dwell streaming service, Twitch. Previous to that, he served because the GM of Crunchyroll mother or father, Ellation and a VP at PlayStation Community/Sony.
“Mirror has a powerful market place with a rising subscriber base, and I stay up for constructing upon this strong basis and defining the following chapter of progress with the proficient MIRROR staff,” he stated in the identical launch.
Fascinating in dwelling health has continued because the pandemic has raged on, although re-openings of gyms have impacted the underside line of opponents like Peloton. Mirror has additionally seen elevated competitors from fellow full-screen exercise platforms like Tempo and Tonal. Earlier this week, Nike crammed a lawsuit towards Lululemon, over the infringement of six patents associated to Mirror and related apps.