On the primary anniversary of an impactful public training marketing campaign known as “Your Water Comes from the Everglades,” the Everglades Basis celebrated widespread success of elevated training concerning the supply of South Florida’s freshwater.
Since studying by means of a survey that greater than 95 per cent of individuals dwelling within the area had been unaware their consuming water comes from the Everglades, the Basis launched the marketing campaign to extend understanding of the ecosystem’s crucial significance and produce consideration to the urgency to revive and shield America’s Everglades.
Reaching hundreds of thousands of South Floridians
A yr later, the multimedia promoting marketing campaign funded by The Everglades Basis reached hundreds of thousands of South Floridians, created newfound understanding concerning the supply of their freshwater, and superior appreciation for the Everglades as a significant element for the area’s future to maintain the present inhabitants and assist continued progress.
The multilingual marketing campaign included promoting on billboards, bus shelters, radio, TV, and tons of of on-line shops. As well as, The Everglades Basis partnered with native municipalities on the outreach, gained information media consideration, and leveraged the marketing campaign throughout social media platforms by means of sponsored and natural content material
On World Water Day, dozens of South Florida influencers joined the trigger educating their audiences by means of artistic content material showcasing “Your Water Comes from the Everglades.”
A precedence to empower Residents
“We want freshwater each day to clean dishes, brush our tooth, make espresso…you title it.” mentioned Eric Eikenberg, CEO of The Everglades Basis. “And with most individuals in South Florida not realizing the place that important useful resource comes from, it grew to become a precedence for us to empower residents with the information of how Everglades restoration is straight tied to defending our water provide.”
The marketing campaign’s adverts characteristic attention-grabbing, daring colours and simple messages to powerfully and succinctly clarify that Miami-Dade, Broward, and the Keys get their freshwater from the Everglades.
Every of the marketing campaign’s adverts and social media posts embody a name to motion for customers to unfold the message.
Mr. Eikenberg believes the marketing campaign has already begun to speed up South Floridians’ understanding that the Everglades is linked to our on a regular basis lives by supplying our most essential useful resource, freshwater.
“This marketing campaign communicates a easy message: our water comes from the Everglades; due to this fact, we should shield it.”
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