CHTA prepares for forty second Caribbean Journey Market


Greater than 150 purchaser corporations and 1,000 delegates are set to collect in Montego Bay, Jamaica from Could 20 to 23 for the forty second installment of the Caribbean Lodge and Tourism Affiliation (CHTA) Caribbean Journey Market.

At a press briefing hosted on the Jamaica Vacationer Board (JTB) in New Kingston, CHTA President Nicola Madden-Greig unveiled plans to draw a broader vary of contributors to the occasion. 

Madden-Greig emphasised efforts to attract in new purchaser delegates from areas together with Latin America, Japanese Europe, and Asia.

Seizing alternatives within the conferences market

In a big growth, Madden-Greig introduced the introduction of a devoted MICE (Conferences, Incentives, Conferences, and Exhibitions) itinerary. 

This addition goals to faucet into the burgeoning potential of the MICE market, which generated over US$900 billion globally in 2023 and is projected to double by 2032. 

– Commercial –

The inaugural CHTA Caribbean MICE trade will host 20 assembly planners, marking a pivotal step in increasing the occasion’s scope.

Highlighting the significance of media presence, Madden-Greig disclosed that fifty regional and worldwide media representatives will converge on the island to work together with Caribbean delegates. 

Their mission is to highlight the richness and variety of the area to a worldwide viewers.

– Commercial –

Numerous agenda: A tripartite strategy

The forty second CHTA Caribbean Journey Market will embody three key parts: the Enterprise of Tourism (The Caribbean Journey Discussion board on Could 20), the Advertising and marketing of Tourism (CHTA Journey Market, Could 21-22), and the Group of Tourism (Accountable Tourism Day on Could 23). 

This multifaceted strategy underscores the occasion’s dedication to addressing varied sides of the tourism trade.

Anticipation builds: Minister of tourism weighs in

Echoing the sentiment of anticipation, Minister of Tourism Edmund Bartlett described the CHTA Caribbean Journey Market as a pivotal second for the area. 

He emphasised the occasion’s significance as a possibility to showcase the Caribbean’s property and foster innovation within the post-COVID period.

Alternatives for progress

Bartlett expressed enthusiasm for the occasion’s emphasis on tourism and enterprise, advertising, and accountable tourism. 

He confused the area’s readiness to raise tourism to new heights and underscored the significance of accountable tourism as a cornerstone of innovation.

Provider-buyer interactions

Central to the CHTA Caribbean Journey Market is the chance for tourism suppliers to interact straight with wholesalers from across the globe. 

This face-to-face interplay facilitates negotiations geared toward mutually helpful outcomes, finally contributing to the development of the area’s tourism sector.

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