The management of the Caribbean Lodge and Tourism Affiliation (CHTA) lauded the late Barbadian tourism marketing consultant Richard Williams as a large of the area’s hospitality trade.
CHTA President Nicola Madden-Greig mentioned Williams’ imaginative and prescient elevated the storied Sandy Lane Lodge in Barbados to the very summit of the world’s most luxurious resorts and targeted international consideration on the standard of Caribbean resorts and locations.
Williams, who recorded many successes as a preeminent hotelier, netted a number of awards and was acknowledged as Caribbean Hotelier of the Yr in 1985. Madden-Greig recalled it was his stewardship of the basic Sandy Lane Lodge, nonetheless, which cemented Williams’ worldwide renown.
“His appointment to helm the multimillion greenback renovation of the long-lasting Sandy Lane in 1989, backed by his sensible advertising and marketing and promotion, vaulted the Barbados property to its recognition because the world’s finest,” recalled Madden-Greig.
She lauded his volunteer service to CHTA throughout which he contributed to the form and design of Caribbean Market, the Caribbean Gold Ebook and CHARMS (Caribbean Lodge Affiliation Reservation Administration Service). “Richard had an incredible affect on many seasoned in addition to new gamers within the trade. He’ll all the time be remembered for his capacity to seamlessly and selflessly share his insights and data with others,” the Jamaican hotelier remarked.
Vanessa Ledesma, Performing CEO and Director Basic of CHTA, added that Williams was a distinguished champion of making certain the area’s main financial driver was additionally a accountable steward of the Caribbean surroundings: “He was a faithful proponent of accountable tourism and headed CAST (Caribbean Alliance for Sustainable Tourism), an initiative of CHTA which supplies tourism enterprises with sustainability assets, finest practices and supplies help for the advocacy of sustainable advances throughout the lodge and tourism sector of the Caribbean.”
“Richard was a tireless advocate of the work of CHTA and Caribbean tourism. He all the time made himself obtainable to help the essential mandate of our group. His perception and intelligence can be sorely missed,” Ledesma mirrored.
