Appleton Property revives Jamaica Rum Competition with Reggae Sumfest partnership

The Ruins at The College of the West Indies, Mona Campus, performed host to the revival of the Jamaica Rum Competition, courtesy of Appleton Property. 

Trade stakeholders and particular visitors gathered for a night steeped in Jamaican excellence, marking the return of this eagerly anticipated occasion.

An evening of commemorative Soiree

Attendees on the launch occasion raised their glasses to a night of festivity and camaraderie, as Appleton Property unveiled its thrilling partnership with Reggae Sumfest. 


Stefano Furini, Advertising and marketing Director at J Wray & Nephew Restricted, set the tone for the festivities with an summary of the occasion’s significance and the collaboration with Reggae Sumfest.

He expressed that he’s comfortable to welcome again the Appleton Property Jamaica Rum Competition for its fifth version. 

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He shared that this yr holds explicit significance as they be part of forces with Reggae Sumfest to supply patrons an unparalleled expertise, mixing leisure with our wealthy rum heritage.

The partnership with Reggae Sumfest guarantees to raise the pageant expertise, with the occasion slated to happen on Thursday, July 18, 2024, on the Catherine Corridor Sports activities Complicated in Montego Bay. 

This collaboration types a part of the week-long festivities surrounding the famend reggae live performance, amplifying the cultural fusion and leisure choices.

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An unforgettable expertise

The pageant will retain its hallmark format, providing a day-to-evening extravaganza of rum schooling seminars, delectable delicacies, and electrifying dwell performances. Nonetheless, the end result of the occasion will witness a charming twist with the inclusion of the Blitz live performance.

That includes a stellar lineup of native and worldwide acts, together with Beenie Man, Walshy Hearth from Main Lazer, Brush1, and Franco, the Blitz live performance guarantees an unforgettable finale to the pageant. 

By means of the collaboration with Reggae Sumfest, patrons will get pleasure from double the leisure worth beneath one ticket, at a single venue.

Fostering international partnerships

Joe Bogdanovich, CEO of DownSound Leisure and govt producer of Reggae Sumfest, hailed the collaboration as a pivotal second within the international trajectory of each festivals. 

Emphasizing the importance of the three-year partnership, Bogdanovich lauded Appleton Property’s inspiring imaginative and prescient and international attain, foreseeing a shiny future for Reggae Sumfest as a world model.

Keynote tackle and musical finale

Minister of Tourism Edmund Bartlett delivered a compelling keynote speech, underscoring the cultural and financial significance of such collaborations. 

The night concluded with a mesmerizing efficiency by Ras-I, leaving attendees eagerly anticipating the forthcoming festivities.

The Appleton Property Jamaica Rum Competition, in partnership with Reggae Sumfest, units the stage for a dynamic fusion of music, tradition, and culinary delights, promising an immersive expertise for locals and vacationers alike. 

As anticipation mounts for the occasion in July, the stage is about for a celebration of Jamaican heritage and international collaboration.