Magnum joins forces with Reggae Sumfest for its Thirtieth Anniversary

The Iberostar Convention Centre was remodeled right into a musical epicenter as ‘The Largest Reggae Music Competition on Earth’ made its 2023 debut on Might 31. Celebrating its Thirtieth anniversary, Reggae Sumfest in partnership with Magnum Tonic Wine is ready to Tek Cost of the summer season’s most anticipated reggae competition. 

Magnum Tonic Wine, beneath this partnership, goals to additional improve the worldwide attain of reggae and dancehall music. Reggae Sumfest has, over time, offered a world platform for a lot of artistes in Jamaica, who’ve gone on to dominate and develop the dancehall tradition worldwide.

Kamal Powell, Regional Advertising and marketing Supervisor, Magnum Tonic Wine is optimistic concerning the success ensuing from this occasion. 

“Dancehall is in our DNA, and because the official drink of dancehall, Magnum guarantees a most unparalleled show of gratifying leisure, guaranteeing that Jamaica’s music tradition stays robust and unequalled. By this partnership, we are able to present our shoppers that we’re dedicated to the upkeep and enhancement of our tradition, which is demonstrated by our help of rising abilities,” Powell mentioned.

Earlier this yr, Magnum Tonic Wine launched its Prime Performa competitors. The lyrical, face-off model competitors has attracted many gifted underground artistes, who will contend for an opportunity to be topped the ‘Prime Performa’ and the chance to place their abilities on show on the Reggae Sumfest stage.

Powell continued to specific that, “including extra worth to our relationship, we have now added a brand new dimension to the Reggae Sumfest bundle. In April of this yr, we launched the Magnum Prime Performa competitors, the place we introduced that the topped ‘Prime Performa’ might be given the chance to carry out stay on the Reggae Sumfest mainstage. That is a tremendous improvement which additional bolsters our efforts to convey to the forefront the underground abilities that exist in Jamaica.”

The scintillating launch included vibrant performances by the Iberostar Dance Troupe, a Thirtieth-anniversary cake reducing, and a rousing toast from all of the sponsors. The competition will run for a interval of six days with occasions, such because the International Sound Conflict, main as much as the primary occasions on July 21 & 22, 2023. The sound conflict, scheduled for June 20, 2023, will see the newly minted Magnum All-Star Sound Conflict champion, Echo One, difficult among the greatest sound programs domestically and internationally. 

Confirmed to rock the group on the primary nights are Minister Marion Corridor, Tommy Lee, Valiant, Stalk Ashley, Tanya Stephens, Romain Virgo, D’yani amongst others.

Reggae Sumfest 2023 guarantees to be a spectacular showcase of all issues Jamaican, the music, leisure, meals, and tradition particularly.