His Highness Sheikh Mansour Bin Zayed Al Nahyan pronounces the launch of e& as a brand new model identification for Etisalat Group
His Highness Sheikh Mansour Bin Zayed Al Nahyan, Deputy Prime Minister of the United Arab Emirates and Minister of Presidential Affairs, at the moment launched e&, marking the transformation ambitions of Etisalat Group into a worldwide expertise and funding conglomerate.
Commenting on the launch, HH Sheikh Mansour emphasised the significance of capitalising on alternatives that the fast-evolving enterprise panorama continues to current within the age of technological disruption. He counseled the efforts of e& in devising a extra progressive enterprise mannequin that sustains its hypserscaling ambitions, promotes new ventures and partnerships, and maximises worth throughout its operations.
His Highness mentioned, “The transformation of e& from a telecom firm based greater than 4 many years in the past within the UAE into a worldwide affect in digitalisation highlights its function in upholding the UAE’s sustainable financial growth and diversification plans. We commend e& for being the nationwide champion that steers its international digitalisation management by pioneering superior applied sciences, advancing ICT infrastructures, and fuelling geographic expansions whereas unlocking worth.”
The launch of the brand new model identification for Etisalat Group was attended by His Excellency Mohammad bin Abdullah Al Gergawi, Minister of Cupboard Affairs, H.E. Mohamed Bin Hadi Al Hussaini, Minister of State for Monetary Affairs and H.E. Jassem Mohamed Bu Ataba Alzaabi, Chairman of e&.
The formidable technique
As a part of its technique, e& will improve prospects experiences throughout all segments by ideating, designing, and delivering a spread of revolutionary and breakthrough applied sciences, pushed by its monitor file of success. This technique is aimed toward accelerating development by the creation of a resilient enterprise mannequin that’s representing the Group’s primary enterprise pillars.
Telecom will retain the earlier branding identification whereas upholding the Group’s wealthy telecoms heritage, bolstering the Group’s robust telecoms infrastructure and maximising worth for its buyer segments, within the UAE and internationally. As well as, it’ll develop into new geographic markets whereas persevering with to drive operational efficiency within the 16 markets the place it operates.
e& life is concentrated on enhancing buyer delight by changing into an integral a part of the lives of its prospects. The enterprise pillar has already made strong plans to ship next-generation applied sciences and digital experiences that may carry the world to the shoppers’ fingertips by sensible connectivity platforms in leisure, retail and monetary providers.
e& enterprise would be the driving pressure behind the digital transformation of governments, corporates and enterprises. By means of its breakthrough expertise options in cybersecurity, cloud, Web of Issues (IoT) and Synthetic Intelligence (AI), in addition to deploying mega initiatives, e& enterprise will create actual enterprise worth because it continues to leverage on its experience as a digital managed firm having the energy and attain of a worldwide trusted accomplice.
Maximising shareholder worth whereas strengthening international presence is essential to the e& technique to empower societies. e& capital will act as a pillar for development for the Group because it drives new acquisitions and mergers according to its imaginative and prescient for investing in concepts that make the longer term.
The evolution e& comes on the heels of the Group’s robust monetary efficiency in addition to a number of milestones that contributed to the transformation. Extra just lately, e& ranked first within the Forbes MENA Prime 10 most respected listed firms within the UAE. The Group was additionally named the strongest telecoms model on the planet. Accumulating success yr on yr has taken place in gentle of the appreciable investments the Group has made in sustaining its 5G community prowess, investing in breakthrough applied sciences, aggressive market penetrations, deploying megaprojects, driving smarter connectivity, and pursuing robust partnerships.
A brand new period constructed on stable foundations
H.E. Jassem Mohamed Bu Ataba Alzaabi, Chairman of e&, mentioned, “It is a milestone within the historical past of the Group, and a brand new period the place we reaffirm our dedication to ship excellent buyer experiences and maximise worth for our shareholders. To make sure that the following chapter of our journey is successful, we made the choice to realign our enterprise mannequin in order that we will keep agile and match for the longer term.
“This profitable journey has been made attainable by the continual assist of the UAE management as we develop into key enablers within the digital transformation going down globally throughout all industries.”
He added, “Our evolution is constructed on the stable foundations of a number of historic achievements, a number of milestones and strong monetary efficiency, highlighting our international technological management and our confidence in main change for development. Throughout this time, now we have additionally labored tirelessly to make sure that our options positively influence folks’s lives at each touchpoint. We at the moment are able to be the future-focussed nexus that may drive extra constructive change for our prospects and shareholders by our strong experience.”
Transformation pushed by thought management
e& has already demonstrated its strong business management in terms of digital transformation when it introduced the institution of its client digital and enterprise digital enterprise models, along with attracting companions from around the globe to contribute to the digitalisation development journey.
Commenting on the launch of the brand new model and its transformation technique, Hatem Dowidar, Group CEO of e& mentioned, “The evolution as e& embodies our dedication to double down on enhancing the standard of our options whereas surpassing buyer expectations and maximising worth creation for our shareholders. Our strong transformation plans will give attention to operating our enterprise operations extra effectively, diversifying our income streams in addition to serving to our enterprise prospects obtain their digital transformation objectives adeptly.
“We’ll proceed to establish new development alternatives, take full benefit of robust partnerships and preserve our edge as the worldwide expertise funding conglomerate that makes a distinction in folks’s lives.”
Hatem Dowidar added, “The digitalisation acceleration in the course of the pandemic supplied a brand new realm of alternatives for us to serve our prospects higher as they search extra seamless and enhanced digital experiences. Our robust enterprise continuity rules and adept disaster administration, mixed with our development mindset, have dramatically impacted our enterprise development throughout our operations. We seized the second to develop into future makers who’re assured to guide a change of such grand scale, whether or not it’s being grasp innovators or enablers of digitalisation in markets the place we function.
“We’re eager to contribute to a knowledge-based economic system that may digitally empower societies as we transfer ahead with our mission to pioneer next-generation applied sciences, construct breakthrough partnerships and create a brand new world powered by all of us.”